Chen: Viral software products inevitably shift toward enterprise sales
Andrew Chen · a16z Podcast | When Organic Growth Goes Enterprise · Jan 2, 2019 · at 10:24
Andrew Chen, General Partner at Andreessen Horowitz, explains the growth dynamics driving consumer-style viral B2B software products to add enterprise sales teams.
0:00 / 0:10exact quote · 10.5s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“Virally spreading products end up going, tilting towards enterprise over time for a really simple reason, which is that With larger companies, your cohorts will look better because there's revenue expansion.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Andrew Chen
Chen: Only one physical book printer remains in the United States
“There's literally, I think, like one book printer left in the U.S.”
Chen: Game developers must design for streamability, not just playability
“Now that this has, is very clearly a you know, major sort of like growth hack to be able to generate to make things that are streamable, now I think you have to, you know, almost work backwards, right? If you're working on a new you know, if you're working on …”
Andrew Chen: The VR industry rushed to consumer homes too early
“As an industry what we sort of seem to want to do with VR was basically invent the technology and then immediately bring it home. Right. Into homes. Right. And that's certainly not what happened in the, in, in, in the, you know in the film industry because the…”
Andrew Chen: Location-based entertainment requires interactive gaming mechanics for replayability
“I'll bet on something interactive, ah, any day, because that's how you get the frequency, that's how you get, you know, in, in terms of all of our, you know, interest in everything from, you know, e-sports and streaming and so on, that you sort of need to actu…”
Andrew Chen: Declining retail malls create attractive real estate opportunities for VR
“On retail, it's not a bet towards the success of the future of malls and the future of these retail spaces. It's actually kind of a bet against it. It's actually saying, like, look, there's actually really attractive retail opportunities because of the fact th…”