LaFontaine: Whatnot Acquired Its Domain for 0.5 Bitcoin
Grant LaFontaine · How Whatnot's Live Shopping Beats Traditional E-Commerce · Aug 19, 2026 · at 8:07
Grant LaFontaine is the co-founder and CEO of Whatnot. He recounts how he and co-founder Logan Head purchased the domain name for their startup in late 2019.
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“Logan got ahold of the guy who had whatnot. And he, the guy goes, I'll sell it to you for a Bitcoin. So, I was an early Bitcoin investor, so I had Bitcoin. And Bitcoin back then was worth 10,000 dollars, so not like what it's worth now. And Logan haggled him down to half a Bitcoin.”
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