LaFontaine: Consumer Goods Businesses Will Eventually Adopt Live Commerce
Grant LaFontaine · How Whatnot's Live Shopping Beats Traditional E-Commerce · Aug 19, 2026 · at 16:25
Grant LaFontaine, co-founder and CEO of Whatnot, discusses why lower barriers to entry and global reach will drive consumer brands into live shopping.
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“And so I think that, that value prop means if you're a business you know, selling consumer goods I think you're eventually gonna get into live commerce. I don't think you're gonna be able to ignore it.”
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