LaFontaine: AI Avatars Will Fail as Live Shopping Hosts
Grant LaFontaine · How Whatnot's Live Shopping Beats Traditional E-Commerce · Aug 19, 2026 · at 37:36
Grant LaFontaine, co-founder and CEO of Whatnot, explains why synthetic AI avatars undermine the core human-driven appeal of live commerce platforms.
0:00 / 0:16exact quote · 16.1s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“If someone goes over top on, I don't know, building an AI avatar, people aren't gonna come back to them. Right. Yeah. It's not good business. Because the core of whatnot is you visit a shop, you know the shop owner, and then you know the people who frequent that shop.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Grant LaFontaine
LaFontaine: Consumer Goods Businesses Will Eventually Adopt Live Commerce
“And so I think that, that value prop means if you're a business you know, selling consumer goods I think you're eventually gonna get into live commerce. I don't think you're gonna be able to ignore it.”
LaFontaine: Over 80% of Whatnot's Daily Users Do Not Transact
“Most people don't, like, you know, greater than 80% of people don't purchase on a given day. They're just there watching, having fun.”
LaFontaine: Top Whatnot Sellers Do $100M+ in Revenue With Strong EBITDA
“The biggest businesses on whatnot are probably doing upwards of a hundred million dollars in, in revenue, and, you know, with, like, very strong EBITDA margins, 2030, 40, Plus percent.”
LaFontaine: Obsessing Over Market Size Distracts From Building Great UX
“Users don't give a shit about the market. They don't care about the market at all. They care about whether they're gonna enjoy the thing. It provides value. And so there, there's this counterintuitive thing, which is if you build, try and build a market, it of…”
LaFontaine: Traditional E-Commerce Gained Efficiency by Obscuring Sellers
“If you look at a lot of what's happened, again, in e-commerce over the past 20 or 30 years, is it got so efficient, and one of the ways to make it so efficient is to obscure who you're buying from, and obscure the ability for people to, like, build brands and …”