LaFontaine: Obsessing Over Market Size Distracts From Building Great UX
Grant LaFontaine · How Whatnot's Live Shopping Beats Traditional E-Commerce · Aug 19, 2026 · at 11:03
Grant LaFontaine, co-founder and CEO of Whatnot, explains why not knowing the broader live shopping market landscape was an advantage when starting Whatnot.
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“Users don't give a shit about the market. They don't care about the market at all. They care about whether they're gonna enjoy the thing. It provides value. And so there, there's this counterintuitive thing, which is if you build, try and build a market, it oftentimes distracts from, like, are you building a really great user experience?”
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