Chen: Geographic cohort segmentation acts as a natural A/B test
Andrew Chen · a16z Podcast | The Basics of Growth 2 -- Engagement & Retention · Jan 2, 2019 · at 6:40
Andrew Chen, General Partner at Andreessen Horowitz, explains cohort analysis tactics for consumer tech startups, highlighting how hyperlocal platforms like scooter sharing benefit from market-level cohort comparison.
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“For a bunch of hyperlocal type businesses, the reason why segmenting it based on market geography, why that's so valuable, is because then you can compare markets against each other. You can say, well, you know, this market, which has much more density in terms of the number of scooters, behaves like this, and you can start to draw conclusions, you know, sort of a natural A-B test in order to do that.”
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