Bansal: Ask enterprise customers how they will justify purchases internally
Jyoti Bansal · a16z Podcast | Product-Market SALES Fit (What Comes First?) · Feb 26, 2019 · at 12:22
AppDynamics founder Jyoti Bansal explains how early-stage enterprise startups can discover ROI arguments and validate budget availability.
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“One of the questions that we always ask, like, you know, my favorite question to ask to any customer was, how would you make the business case to your boss to buy this?”
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