Bansal: AppDynamics used product managers to sell the first 25 customers of new products
Jyoti Bansal · a16z Podcast | Product-Market SALES Fit (What Comes First?) · Feb 26, 2019 · at 27:36
Jyoti Bansal, founder of AppDynamics, describes how the company navigated early customer acquisition for new products without scaling sales headcount prematurely.
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“The first 25 customers for the new products, we actually got the product management team to really sell it the way your founders will sell in the, in a brand new startup, instead of hiring a new sales force for that.”
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