Thaluri: AppDynamics created a cross-functional SWAT team to sell its fourth product line
Satish Thaluri · a16z Podcast | Product-Market SALES Fit (What Comes First?) · Feb 26, 2019 · at 27:54
Satish Thaluri discusses how AppDynamics launched its real-time business monitoring product line using a specialized cross-functional team before handing it off to the broader sales force.
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“For the fourth one, we literally constituted what we call a SWOT team. It constituted the product management, couple of engineers, the best sales engineers, and one solution architect. We literally went and sold some of the top deals and created the sales enablement material, the market positioning.”
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