Andrew Chen's Three-Part Framework for Breakthrough Consumer Startups
Andrew Chen · What's Next in Consumer Startups? · Dec 8, 2018 · at 14:27
Andrew Chen, General Partner at Andreessen Horowitz (a16z), outlines his core investment framework for consumer startup opportunities.
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“One of the easy ways to think about the intersection of all the things that I'm looking for are ultimately these three things, which is a new platform, a new technology that's hitting scale, right? Maybe it's providing a product experience that maybe has never previously been possible. That's really important. I want it to tap into an existing consumer motivation that has been there, has always been there. And then, you know, for there to be a growth insight that creates the slingshot opportunity to quickly grow the product from a cold start into something, you know, super interesting.”
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