Behrens-Wu: Shipping options directly drive e-commerce checkout conversion rates
Laura Behrens-Wu · a16z Podcast | The API Economy -- The Why, What, and How · Jan 2, 2019 · at 26:29
Laura Behrens-Wu, co-founder and CEO of shipping API startup Shippo, explains why non-technical e-commerce decision-makers prioritize shipping performance and conversion metrics over API technical specifications.
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“Shipping is no longer a means to an end to get your item from A to B. The buyer at checkout looks at whether shipping is free, whether it meets their expectation around transit times, and if it doesn't, they close the window and they go to Amazon and buy it there.”
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