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Behrens-Wu: Non-Developers Are Essential Decision-Makers for API Products

Laura Behrens-Wu · a16z Podcast | The API Economy -- The Why, What, and How · Jan 2, 2019 · at 13:00

Laura Behrens-Wu is the co-founder and CEO of Shippo. She explains why API-first companies must build tools tailored to non-technical stakeholders.

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“While it's API first, there are also other stakeholders in the company that are important in the decision-making process or buying process that need to be involved. And not everyone knows how to integrate an API.”

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