Insight certainty 3/5 debate potential 3/5

Akhund: Early-stage startups should hire sales ICs before a head of sales

Immad Akhund · Competing in a Crowd of Incumbents with Mercury's Immad Akhund · Nov 14, 2023 · at 19:54

Immad Akhund, co-founder and CEO of Mercury, discusses early go-to-market strategy and early hiring tactics with a16z partner Seema Amble.

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“I mostly think of these things as like, I think it's a mistake when startups go and hire, like the first hire shouldn't be ahead of sales. Like, I think you should just go hire some salespeople and see if there's a repeatable process that you can come up with together.”

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