Chen: Low-frequency platforms should track upstream engagement signals, not transactions
Andrew Chen · a16z Podcast | The Basics of Growth 2 -- Engagement & Retention · Jan 2, 2019 · at 30:07
Andrew Chen, General Partner at Andreessen Horowitz, discusses engagement and retention metrics for episodic, low-frequency transaction businesses on the a16z Podcast.
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“One of the things that companies can often do is to measure upstream signal. So for example, Zillow, you're probably not going to buy a house very often, right? Maybe, you know, a couple times in your life. However, what's really interesting is they can say, well, you know, maybe folks aren't buying houses, but at least are we top of mind? Are they checking the houses that are going on sale in their neighborhood? Are they opening up the emails? Are they, you know, doing searches, right?”
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