Chen: Exponential growth curves are usually combinations of multiple linear initiatives
Andrew Chen · a16z Podcast | The Basics of Growth 1 -- User Acquisition · Jan 2, 2019 · at 3:37
Andrew Chen, General Partner at Andreessen Horowitz (a16z), explains that exponential-looking tech growth is usually driven by compounding underlying operational efforts.
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“A lot of times when you're looking at what seemingly is an exponential growth curve, in fact, it's really something like, oh, you're opening in a bunch of new markets, right? So there's sort of a linear line there, but then you're also introducing products at the same time. And you're also reducing friction in, you know, signups or retention or whatever. And so the whole combination of those things is really kind of like a whole series of accelerating pieces that looks like it's, you know, this amazing viral growth curve, but it's actually like so much work underneath”
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