Andy McCall, sales executive and a16z advisor, explains to Joe Schmidt which sales functions founders mistakenly delay hiring during early company growth.
“I would say sales operations is, is probably one that I see companies waiting a little too long on. And I am not a proponent. I don't think you need to, you know, stand up a gigantic revenue operations organization. It can be literally like one person, but you need somebody that every day is thinking through territory alignment, you know, name lists, doing, you know, commission skirmishes, setting a sales constitution, like all that kind of stuff becomes really, really, really important because when you get into like, you know, scale mode, you want all that stuff like largely figured out. You don't want, they become speed bumps otherwise.”
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More from Andy McCall
Insight
McCall: Early-stage founders should spend 1% on strategy, 99% executing
“Strategy's important, but you should spend like one percent of your time on the strategy, pick it, and then spend 99% of your time trying to execute.”
Andy McCallAug 12, 2026▶ 38:00Lighthouse or Landgrab? How to Pick Your AI Sales Strategy
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McCall: Big enterprise logos do not give startups revenue valuation multipliers
“There's no bonus points for hard-earned revenue. You know, you don't get extra, you know, multipliers on your revenue if you get the big logo or something.”
Andy McCallAug 12, 2026▶ 38:23Lighthouse or Landgrab? How to Pick Your AI Sales Strategy
Insight
McCall: Startups with 40-50% quota attainment have flawed targets or hiring
“So yeah, I think, you know, some of these companies today where, you know, 40, 50% of the team's hitting quota, I think they're probably doing themselves a disservice. Either their quotas are too high or, you know, they're hiring profiles off.”
Andy McCallAug 12, 2026▶ 42:38Lighthouse or Landgrab? How to Pick Your AI Sales Strategy
Insight
McCall: Markets do not care about a company's early cost of sales
“When you're a public company and, you know, you've gone out and you've conquered your market. Nobody looks back and says, you know, gosh, you know, six years ago, your cost of sales was really terrible. Nobody cares about that.”
Andy McCallAug 12, 2026▶ 42:54Lighthouse or Landgrab? How to Pick Your AI Sales Strategy
Insight
McCall: Category creators need a lighthouse sales strategy with marquee logos
“I think that concept of like the lighthouse being more in industries that require, you know, regulation, a lot of social proof and so forth. And those tend to be companies that are going after like a category creation, right? It doesn't exist today. So therefo…”
Andy McCallAug 12, 2026▶ 5:40Lighthouse or Landgrab? How to Pick Your AI Sales Strategy
Insight
McCall: Land grab AI startups target existing workflows with established budget
“The sort of land grab you know, less social proof, but those tend to be, especially in the AI world today, those are companies that are maybe replacing or improving workflows that already exist and there's existing budget.”
Andy McCallAug 12, 2026▶ 6:03Lighthouse or Landgrab? How to Pick Your AI Sales Strategy
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