James Rogers

Founder & Board Member, Apeel Sciences · 3 appearances on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderscientistexecutive

James Rogers founded Apeel Sciences in 2012 to develop plant-derived edible coatings that extend the shelf life of fresh produce. He served as chief executive officer until stepping down in February 2024 to become a board member.

26statements → 21claims → 12claims resolved → 67%fully supported → 3.92/5average certainty → 1.67/5average debate potential →

8 supported 3 partly supported 1 contradicted 4 not yet assessed 5 not checkable as stated how the 21 claims stand · each chip opens the sources

6 predictions · 15 assertions · 4 insights · 1 disclosure · every statement was checked. The predictions and assertions are the 21 claims: statements the public record can support or contradict. 12 are resolved, 4 are not yet assessed, and 5 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how James argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Rogers: Apeel's invisible plant-based peel extends produce shelf life without refrigeration
“We've developed a way to use food to preserve other food. And so we use natural plant materials to create an invisible peel that we apply to the outside of fresh produce. And by constructing this peel in the appropriate way from these food materials, we're abl…”
James Rogers Jan 2, 2019 ▶ 4:25 a16z Podcast | Reinventing Food

Their most notable contradicted claim

Assertion Contradicted
James Rogers: Middle Age monks preserved apples through winter using beeswax
“Monks discovered in the Middle Ages that you were able to dip apples in beeswax, and they would last throughout the winter.”
James Rogers Jan 2, 2019 ▶ 18:07 a16z Podcast | Produce or Perish! (What We Eat)

Expressed certainty vs assessment result

none yet certainty 1
none yet certainty 2
100% certainty 3
69% certainty 4
100% certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: speaking style how? →

244 words/min while actually speaking · 11 um and uh per 1k words

No argument clarity score for James Rogers: only 2 usable question→answer exchanges on raw tape (a fair score needs 8+). We do not score a sample that small. Roundtable and news formats yield far fewer direct exchanges than interviews.

Measured by listening to the audio itself: 7,017 words across 3 episodes of raw-level tape, transcribed verbatim with every um and uh kept, each one attributed only where the alignment onto our timed stream is unambiguous. These are measurements of speaking style. We do not rank them: across this corpus, fluency and argument quality are nearly uncorrelated (ρ≈0.2), and smooth talking does not signal clear thinking. How it's measured →

Everything James Rogers said on the a16z Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Prediction Not checkable as stated
James Rogers: Future household wealth will be defined by 3D printer capability
“And I think it's, I mean, I think in the future you're going to have a fancy three D printer in your home and how wealthy you are is going to be what type of three D printer you have. If you're really wealthy, you can print the latest and greatest iPhone. If y…”
James Rogers Jan 2, 2019 ▶ 30:26 a16z Podcast | Produce or Perish! (What We Eat)
Assertion Supported
Rogers: Apeel's invisible plant-based peel extends produce shelf life without refrigeration
“We've developed a way to use food to preserve other food. And so we use natural plant materials to create an invisible peel that we apply to the outside of fresh produce. And by constructing this peel in the appropriate way from these food materials, we're abl…”
James Rogers Jan 2, 2019 ▶ 4:25 a16z Podcast | Reinventing Food
Prediction Not checkable as stated
Rogers: A new food supply chain will unlock trillions in value
“I think we're going to see the evolution and development and deployment of an entirely new food supply chain, which unlocks trillions of dollars in value. Improves the quality of the produce that we're growing, reduces or eliminates this whole idea of seasonal…”
James Rogers Jan 2, 2019 ▶ 18:58 a16z Podcast | Reinventing Food
Assertion Partly supported
Rogers: Apeel extends fresh produce shelf life by three to five times
“And by doing that, we can extend the useful shelf life of fresh produce by a factor of three to five times.”
James Rogers Jan 2, 2019 ▶ 2:23 a16z Podcast | The Future of... You
Prediction Not checkable as stated
Rogers: Material science will yield produce lasting twice as long without pesticides
“So we view the future as really an opportunity to use this knowledge of material science and knowledge of how to reconstruct nature's molecules into clever structures that will ultimately allow us to deliver produce that lasts twice as long for the consumer an…”
James Rogers Jan 2, 2019 ▶ 12:21 a16z Podcast | The Future of... You
Assertion Supported
James Rogers: Produce spoilage rates in US reach 33% to 50%
“If you look at spoilage rates in the United States and, you know, the numbers are kind of all over the place, but they're between a third and a half.”
James Rogers Jan 2, 2019 ▶ 10:59 a16z Podcast | Produce or Perish! (What We Eat)
Assertion Supported
James Rogers: Harvest losses reach up to 90% in developing countries
“Now, so you start talking about trying to be able to reduce losses, which can be, you know, 80, 90% of a harvest in the developing world.”
James Rogers Jan 2, 2019 ▶ 12:06 a16z Podcast | Produce or Perish! (What We Eat)
Prediction Open · timeframe Feb 2047
Rogers: Global food demand will increase 50% in 30 years
“We're going to need 50% more food in the next 30 years to feed the world's growing population.”
James Rogers Jan 2, 2019 ▶ 3:30 a16z Podcast | The Future of... You
Assertion Supported
Rogers: US food spoilage rates sit at around 40 percent
“If you look at, you know, food spoilage rates in the United States, they're around 40%, so we're throwing away almost half of what we're growing”
James Rogers Jan 2, 2019 ▶ 3:34 a16z Podcast | The Future of... You
Assertion Partly supported
Rogers: Early-harvested tomatoes lose 80% of their potential nutrient density
“And the reason for that is that the tomatoes harvested at a stage three, at a color index of three, which means it's green. And you really want to consume it at a color index of five or six when it, when it's that deep red. And the reason for that is that the …”
James Rogers Jan 2, 2019 ▶ 17:58 a16z Podcast | The Future of... You
Assertion Not checkable as stated
James Rogers: Apeel's protective produce coating is completely imperceptible to taste
“Yeah, you actually, you can't taste it. It actually tastes much closer to the fruit when it was actually picked originally.”
James Rogers Jan 2, 2019 ▶ 2:34 a16z Podcast | Produce or Perish! (What We Eat)
Assertion Supported
James Rogers: Air freighting avocados to China costs more than the fruit
“In the case of avocados, you know, the price of shipping a box of avocados to China is more expensive than the box of avocados itself, because of perishability, you have to air freight them in.”
James Rogers Jan 2, 2019 ▶ 7:02 a16z Podcast | Produce or Perish! (What We Eat)
Assertion Not checkable as stated
James Rogers: Extra week of mango shelf life increases farmer income
“What we found in talking to smallholder farmers is that if you can extend the shelf life of a mango by an extra week, they can earn an extra three to five shillings per mango.”
James Rogers Jan 2, 2019 ▶ 9:17 a16z Podcast | Produce or Perish! (What We Eat)
Assertion Supported
James Rogers: 80% of fresh water usage goes to agricultural irrigation
“You know, the numbers are around 80% of fresh water going into irrigation, you know, all of the pesticide usage that ends up, you know, running into the water streams that ends, that's, you know, putting pesticides on fruit that we're not even eating, all the …”
James Rogers Jan 2, 2019 ▶ 11:17 a16z Podcast | Produce or Perish! (What We Eat)
Insight
James Rogers: Doubling produce shelf life effectively doubles transportation speed
“You know, one of the ways I look at our product as well as infrastructure in a packet, you've got really poor roads and now you're able to get that produce a certain distance before it goes bad. Well, if you double the shelf life of that produce, it's effectiv…”
James Rogers Jan 2, 2019 ▶ 14:07 a16z Podcast | Produce or Perish! (What We Eat)
Insight
James Rogers: Synthetic pesticides inevitably harm beneficial organisms alongside targeted pests
“The problem is, is that those processes that we generally interfere with are really valuable processes. That's why they've stuck around for so long, and so they're used by many, many, many different types of life forms, and so it's incredibly challenging to po…”
James Rogers Jan 2, 2019 ▶ 17:12 a16z Podcast | Produce or Perish! (What We Eat)
Disclosure
James Rogers: Apeel Sciences powers hardware testing using Raspberry Pis and Arduinos
“For us, our entire office runs on Raspberry Pis and Arduino units that control controllers to measure different stuff.”
James Rogers Jan 2, 2019 ▶ 23:38 a16z Podcast | Produce or Perish! (What We Eat)
Insight
James Rogers: Plant breeders prioritize crop transportability over taste and nutrition
“When you look at what plant breeders do basically is when they're breeding a new crop, they're looking down the list and the number one thing on their list is transportability and taste and attrition is like level 12 or 13 on the list.”
James Rogers Jan 2, 2019 ▶ 31:22 a16z Podcast | Produce or Perish! (What We Eat)
Assertion Partly supported
James Rogers: Apeel extended finger lime shelf life from 5 to 25 days
“And the challenge with them is, you know, they brought them in the US, they grow a bunch of them, but the shelf life of these things is like five days, maybe. A supply chain that, that only lasts five days doesn't get you into very many stores. It's just not r…”
James Rogers Jan 2, 2019 ▶ 32:54 a16z Podcast | Produce or Perish! (What We Eat)
Insight
James Rogers: Breakthrough technology will come from nature, not isolated invention
“And the way that we are going to be able to build new things, we believe, is not by Trying to come up with entirely new solutions on our own, but by rather figuring out how to ask nature the questions, which it has already spent, it's already got a 3.8 billion…”
James Rogers Dec 24, 2018 ▶ 2:37 Nature as Technology
Prediction Open · timeframe Jan 2048
Rogers: Earth will add 2 billion people without gaining fresh land or water
“We're gonna add a couple billion more people to this planet in the next 30 years, and along with that, we're not gonna get, ah, another rocket load of more arable land and more fresh water.”
James Rogers Jan 2, 2019 ▶ 3:09 a16z Podcast | Reinventing Food
Assertion Supported
James Rogers: Apeel extracts specific molecular isomers for lightweight produce coatings
“We actually know down to the isomer what these materials are when we create these blends. We then extract those really particular subsets of materials. I turn them into powders. So they're lightweight, they're low cost to distribute. And then we ship them to w…”
James Rogers Jan 2, 2019 ▶ 1:49 a16z Podcast | Produce or Perish! (What We Eat)
Assertion Supported
James Rogers: Apeel uses natural plant building blocks instead of synthetic materials
“The trick about what we're doing is that it's not some sort of synthetic material that nature's never seen before. We're just using the exact same building blocks that nature uses every single day, and we're simply repurposing them for a different application.”
James Rogers Jan 2, 2019 ▶ 4:28 a16z Podcast | Produce or Perish! (What We Eat)
Assertion Not publicly verifiable
James Rogers: Driscoll's data shows berry shoppers spend double at grocery stores
“If the joke at, you know, at the retail level is that the berry consumer spends twice the number of dollars in the grocery store as a non-berry consumer. And so it, according to Driscoll's, that's true.”
James Rogers Jan 2, 2019 ▶ 5:15 a16z Podcast | Produce or Perish! (What We Eat)

Show 2statements(2 left)

Appearances (3)

EpisodeDateSpeaking time
a16z Podcast | Reinventing Food Jan 2, 2019 4m
a16z Podcast | The Future of... You Jan 2, 2019 5m
a16z Podcast | Produce or Perish! (What We Eat) Jan 2, 2019 22m

Played on the show (1)

Episodes where a recording of James Rogers was played rather than James taking part, or where the tape carries an address with nobody putting questions to them. Listed because the words are on the record, kept out of every score on this page because they were not said on this show. We read this off the tape: who was spoken to, who was asked something, who answered whom.

EpisodeDateOn tapeWhat it is
Nature as Technology Dec 24, 2018 11m aired address
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 1,000 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.