Substack

“But I think there's a growing audience of people who used to read the New York Times every morning or listen to NPR in their car, and now they're saying, I don't really trust what I'm hearing in those places. Where can I go? And that's frankly where, where com…”

“Substack is an attempt to push in the other direction. It's an attempt to say, hey, the way that you win is by earning and keeping the trust of people who deeply value what you do to the point where they might want to pay you.”

“They will actually, the blue journalists will actually deny that sub stack is journalism, right? That Ben Shapiro is journalism, because even if Ben Shapiro has like millions more followers than they do in a much larger audience and so on and so forth, even if…”

“Where we are today would not be, like, we would not be where we are today without Substack.”

“I've always seen the free speech thing as sort of an important pillar, but not the main pillar of what Substack is actually setting out to do.”

“This actually reminds me of one of the first things Mark Andreessen ever said to me when we were talking about Substack. He said, you're gonna do to media what the venture capital industry did to software companies or to tech.”

“And so the direct connection, in addition to being this way, you can bring your audience with you is a way to give humans the power to override the algorithm and say, Hey, I've got this trust relationship with my audience. I want to exercise it and go out on a…”

“We're, we, we're building a live product that basically feels like, you know, I do a, feels like doing a FaceTime call and then magically turns into a highly produced podcast and a YouTube video and a series of short form clips and a transcript. And pretty soo…”

“I think the right to exit is really important. People thought that was very dumb. They said, well, if you just let your customers leave, like won't they just leave? And I think in the short run, that might be true, but in the long run, that created the right s…”

“If you want to be successful, if you want to make a successful paid sub stack, you have to have a free sub stack.”

“And I think there's a version of unlocking, you know, more economic opportunity, more economic upside that is aligned with the idea of independence, the idea of having differentiated value and quality. And so we're very interested in doing that, but you know, …”

“The fact that this thing that we were creating this new economic engine for culture that gives you this independence happened to be there at a time where a bunch of the most interesting writers in the world were getting summarily Tossed from their long-time in…”

“There was one platform that stood up and said, hey, we are protecting free speech. And that was Substack.”

“A hundred million.”

“This was also an era where, like, the blogging ecosystem was sort of dying. A really important moment to actually save blogging, really, and sort of, like, writing on the internet.”

“And I think there are definitely like the thing that would break Substack is if we just looked at the same way that the legacy social media things built advertising and said, oh, we're just going to copy that. Like that's going to work because And if we did th…”

“You had Ben Thompson from Stratechery really show that like, oh, there's maybe an alternate model but it was almost like, always like a curiosity and something that was like annoying to actually build.”

“If you provide the modernization capability then you're going to bring into existence writers and content that don't exist today. And that is going to create new demand that's not visible today. And then that demand is going to come back around and it's going …”

“You can see a world where, because it attracts kind of all of the best writers from all of these different places who can build their own businesses, Substack becomes 10 times larger than any of the media organizations that it replaces.”

“You know, and they were very proud because we were the original investor and we're the largest outside investor in Substack.”

“I think Substack could be, like, a thousand times the size of the existing, like, content industry, whatever you want to call it, media news industry the, Collective, you know, kind of value.”