Best: Direct audience connections let creators override algorithmic feeds
Chris Best · Substack Cofounder on AI Slop Content & the Decline of Social Media · Sep 2, 2025 · at 10:47
Chris Best is the co-founder and CEO of Substack. He compares direct email subscription publishing models against algorithmically driven content platforms like YouTube.
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“And so the direct connection, in addition to being this way, you can bring your audience with you is a way to give humans the power to override the algorithm and say, Hey, I've got this trust relationship with my audience. I want to exercise it and go out on a limb and say, Hey,”
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