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Sharon Chang

9 statements across 1 episodes · 0 bullish · 2 bearish · 1 people on the record · first statement Oct 26, 2018 by Sharon Chang · across every show →

On the record as a speaker too: Sharon Chang's record, appearances and statements → this page counts the times other people say the name.

Everything said about Sharon Chang, oldest first

Oct 26, 2018
Insight
Sharon Chang: Product positioning often differs from shipped features
“When you're launching a new product or a new dot release, you have to decide what you're selling and what it is, is often different than what is actually shipping.”
Sharon Chang Oct 26, 2018 ▶ 21:15 Product Marketing for New Products
Oct 26, 2018 negative
Insight
Sharon Chang: Giving away a full product for free before charging fails
“You don't want to give away your product, all of it for free, and we've heard this a lot. I'm going to give it away for free, get traction, and then charge, and that's just a bad idea because it's really hard to raise prices, and anything over free is, you kno…”
Sharon Chang Oct 26, 2018 ▶ 16:45 Product Marketing for New Products
Oct 26, 2018
Insight
Sharon Chang: Competitive materials and sales materials should be identical
“So really the competitive materials, the sales materials should be one in the same.”
Sharon Chang Oct 26, 2018 ▶ 26:18 Product Marketing for New Products
Oct 26, 2018
Insight
Chang: Proof-of-concept test plans should emphasize competitive advantages
“One of the things that you can do is actually write a test plan that can be given to potential prospects as they're looking at the products, and that would be helpful to have them see it and be able to have some ideas of how would you actually test that the pr…”
Sharon Chang Oct 26, 2018 ▶ 22:22 Product Marketing for New Products
Oct 26, 2018 neutral
Insight
Chang: A customer-facing deck is a startup's only asset pre-product
“The customer facing deck, and this is really what you have, the only thing you have before your product is actually ready.”
Sharon Chang Oct 26, 2018 ▶ 5:25 Product Marketing for New Products
Oct 26, 2018
Insight
Chang: Customers default to existing tools unless shown why they fail
“By default, people will want to try their current solutions. You've got to tell them why it doesn't work.”
Sharon Chang Oct 26, 2018 ▶ 12:12 Product Marketing for New Products
Oct 26, 2018 negative
Insight
Sharon Chang: Publishing full pricing online handicaps B2B sales teams
“Don't publish all your pricing on the website, right? This does nothing but handicap your sales team and their ability to expand deal sizes by publishing all the pricing on the web.”
Sharon Chang Oct 26, 2018 ▶ 18:39 Product Marketing for New Products
Oct 26, 2018
Insight
Sharon Chang: Great products fail if customers do not know they need them
“You might have the greatest product on earth, but if your potential customers don't know they need it, they won't know they have to buy it, much less buy it from you.”
Sharon Chang Oct 26, 2018 ▶ 0:14 Product Marketing for New Products
Oct 26, 2018
Insight
Chang: Charge for workflow creation rather than execution frequency
“So probably charge for creation of new flows, but don't charge for the number of times that you run a new flow, right?”
Sharon Chang Oct 26, 2018 ▶ 20:00 Product Marketing for New Products
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