Chang: Customers default to existing tools unless shown why they fail
Sharon Chang · Product Marketing for New Products · Oct 26, 2018 · at 12:12
Sharon Chang, partner at Andreessen Horowitz (a16z), discusses enterprise positioning strategies for early-stage B2B products attempting to replace incumbent tools.
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“By default, people will want to try their current solutions. You've got to tell them why it doesn't work.”
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