Chang: Proof-of-concept test plans should emphasize competitive advantages
Sharon Chang · Product Marketing for New Products · Oct 26, 2018 · at 22:22
Sharon Chang, former Andreessen Horowitz partner, presents guidelines on how product marketing teams should design deliverables for enterprise sales cycles.
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“One of the things that you can do is actually write a test plan that can be given to potential prospects as they're looking at the products, and that would be helpful to have them see it and be able to have some ideas of how would you actually test that the product does what you think it does, as well as I would make sure that it highlights all the competitive advantages that you guys have.”
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