public relations

“PR should be a really critical input instead of the decision being completely done, wrapped up, and then handed to PR to deal with.”

“The more complicated the story or the technology, the higher the need to have an internal person in there sooner.”

“PR is not a transactional thing. It is a long-term thing. It's much more like enterprise sales rather than anything else. So it's really hard to do as a project.”

“If you are trying to see the success of it in a spreadsheet, don't bother because you will never, ever be happy.”

“One potential big downside of not doing any PR, regardless of what market you're in, is that You don't define you, but then someone else does. Either the competition, or someone who just doesn't know your story, or your version of the story. And that, I think,…”

“I think a lot of people sort of say like, I don't want to PR yet because I don't want to tip off my competition. I think that's sort of excuse for, I don't know how to do PR. It also is not that convincing because if your shit isn't three times as good or 10 t…”

“If this consumer app, it's just a different thing. You are not going to announce it until the thing is in the app store and people can actually use it. If you are in an enterprise sales cycle, you're going to want to start talking about it, you know, and not o…”

“In the very early stages, at the beginning, it should be run out of product. Because what you're really informing people about and getting feedback on is the product and its positioning and its world, you know, where it stands in the market. And then if you ge…”

“Take as much care to decide like you're either going to take this function seriously and then actually do it and learn it because the people who are there to help you or actually don't bother because spending two dollars with a half-hearted commitment is a com…”

“If the CMO is a quant person, I think definitely PR should not report into the CMO because it's just a different animal.”

“And if it's early stage, PR can be very helpful because it makes everything else easier. Right. So it makes hiring easier. It makes fundraising easier. It makes everything easier, but there's almost never a direct correlation where it's like, I did this, the i…”

“I cannot help you if you're lying to me, and I cannot help, I cannot steer the ship, story-wise, if I don't know what to stay away from.”