Wennmachers: Avoiding PR to hide from competitors is just an excuse
Margit Wennmachers · a16z Podcast | The Why, How, and When of PR · Jan 2, 2019 · at 8:42
Margit Wennmachers, operating partner at Andreessen Horowitz, discusses early-stage startup public relations strategy and founder hesitations.
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“I think a lot of people sort of say like, I don't want to PR yet because I don't want to tip off my competition. I think that's sort of excuse for, I don't know how to do PR. It also is not that convincing because if your shit isn't three times as good or 10 times as good or faster or cheaper than the competitions, then, like, they will catch you and, like, there's no amount of secrecy.”
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