Wennmachers: Complex tech startups need internal PR hires sooner
Margit Wennmachers · a16z Podcast | The Why, How, and When of PR · Jan 2, 2019 · at 14:31
Margit Wennmachers, operating partner at Andreessen Horowitz, advises when early-stage startups should hire internal PR staff versus using external agencies.
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“The more complicated the story or the technology, the higher the need to have an internal person in there sooner.”
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