Proletariat

“So I think controlling this is, is really important because it allows you to build a lot of interest around anything that you're going to put out, and there's a real scarcity of content that you keep control over, and that becomes really valuable for every pie…”

“We're up to about 1.7 or 1.8 million people that have signed up during the course of like all the pre alpha, the alpha and the beta.”

“We made the meme channel accessible to everyone, not just testers. And I think that was really important because it meant that tons of people that didn't have a key yet could still be making memes. And the people that did have that did have a key, the testers …”

“At one point during the summer, we were getting like 60 to 70% of our signups that were all referrals.”

“We made the decision to go out in a pre alpha because we were not really getting anywhere with potential partners and publishers. We knew we had to show traction and it was way before any of us were comfortable having players in the game.”

“Even when we were up to about at one point, like at the very end of the beta, we had almost 200,000 players.”

“We've raised about thirty million in total venture capital over a couple of rounds of funding.”

“And we knew that discord was going to be really useful for us because we could engage directly with them and be able to tap in to that audience and much better way than we could through any other social channel that was currently out there or through email.”

“Like we did a calculation on the top one percent of spell break players and they basically play 40 hours a week and they have since the summer of 2018.”

“One of the things that we did for all of our posts is we did not actually, because they were set up to be dev blogs, we did not actually say, Hey, download this game right now or sign up. Instead, what we did is we'd wait for basically the first comment to act…”

“The number one thing I think everyone should be doing right now is focusing on their high upside channels.”

“At any given time, only about like a third of the people in the discord were actually testers.”

“When we actually went fully live into the closed alpha, when we lifted the NDA, we actually saw that like so many of these people have this whole library of videos. They just dropped on day one.”

“And I think without us really pushing these play tests, I don't think it would have actually happened because I think that that sort of loose social connection of just being in text chat or whatever is not the same as like forcing you to play with the same gro…”

“So what we did instead is we actually took our development blog and we put it on imager. And so by doing that, we were actually able to generate, you know, you can see that thing has 200,000 views. And that, that would drive tens of thousands of email signups …”

“And our Discord server doubled in size in four days. We went from 30,000 to 60,000 people in the course of four days.”