Proletariat avoided direct download links in early Spellbreak posts
Seth Sivak · From Unknown Title to Viral Game: 12 Growth Lessons From Spellbreak · Sep 2, 2020 · at 5:33
Seth Sivak, CEO of Proletariat, outlines community growth strategies used prior to launching the video game Spellbreak.
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“One of the things that we did for all of our posts is we did not actually, because they were set up to be dev blogs, we did not actually say, Hey, download this game right now or sign up. Instead, what we did is we'd wait for basically the first comment to actually basically say like, Hey, you know, how do I get the game? And then we'd respond or someone in the community would respond with the link.”
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