Sivak: Spellbreak accumulated nearly 1.8 million pre-launch signups
Seth Sivak · From Unknown Title to Viral Game: 12 Growth Lessons From Spellbreak · Sep 2, 2020 · at 32:55
Seth Sivak, CEO of Proletariat, outlines pre-launch user acquisition numbers for the video game Spellbreak.
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“We're up to about 1.7 or 1.8 million people that have signed up during the course of like all the pre alpha, the alpha and the beta.”
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“You're competing with everyone. You know, you're competing with Netflix, you're competing with you know, with Facebook and TikTok.”
Proletariat Released Spellbreak Pre-Alpha After Failing to Secure Publishers
“We made the decision to go out in a pre alpha because we were not really getting anywhere with potential partners and publishers. We knew we had to show traction and it was way before any of us were comfortable having players in the game.”
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“The number one thing I think everyone should be doing right now is focusing on their high upside channels.”
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“The water cooler moments that people used to share in the office, where they would say like, hey, you know, I was playing this cool game, or I fought this cool boss, no longer exist. They're all getting shared as animated GIFs now, whether it be through TikTok…”
Sivak: Discord Is Far Superior to Email or Social Channels for Community Building
“And we knew that discord was going to be really useful for us because we could engage directly with them and be able to tap in to that audience and much better way than we could through any other social channel that was currently out there or through email.”
Sivak: Controlling pre-launch information creates content scarcity and drives engagement
“So I think controlling this is, is really important because it allows you to build a lot of interest around anything that you're going to put out, and there's a real scarcity of content that you keep control over, and that becomes really valuable for every pie…”