Overtime

“The social cachet that these guys have, that's actually how we decide who we want to cover, not necessarily by who's the best, it's who's the most interesting and authentic to this audience.”

“There are some plays that we have that are shot both with an iPhone and a real camera, and we've tested this on Instagram, and it actually performs better when you shoot it with an iPhone.”

“The problem with highlights is you never know when the good play is going to happen. So we built a technology we call flashback where the game is streaming through memory the whole time. It's not saving it because we don't live stream games, but when something…”

“We noticed that about 10 seconds into our videos, we were normally losing a little bit more than we should. Like, you know, it's a downward-sloping curve because, of course, less people are watching five minutes in than one minute in. Natural taper. Exactly. B…”