Wiener: iPhone sports footage outperforms professional camera clips on Instagram
Zach Wiener · a16z Podcast | Eyeballs on the Game · Jan 2, 2019 · at 17:22
Zach Wiener, co-founder of sports media firm Overtime, explains why raw iPhone footage resonates better with social media audiences than traditional camera production.
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“There are some plays that we have that are shot both with an iPhone and a real camera, and we've tested this on Instagram, and it actually performs better when you shoot it with an iPhone.”
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