Wiener: Overtime lost YouTube viewers due to 10-second intro title cards
Zach Wiener · a16z Podcast | Eyeballs on the Game · Jan 2, 2019 · at 7:58
Zach Wiener, co-founder of Overtime, discusses how digital analytics guide video editing and storytelling choices.
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“We noticed that about 10 seconds into our videos, we were normally losing a little bit more than we should. Like, you know, it's a downward-sloping curve because, of course, less people are watching five minutes in than one minute in. Natural taper. Exactly. But we noticed a little bit of a stark drop-off at 10 seconds, and we looked at our videos and said, oh, around 10 seconds is when we normally play, like, an intro card. And it fades to black for a second. It says overtime, and then it continues the video. But you lost people. We lost people.”
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