OpenTable

also referred to as: open table

25 statements across 8 episodes · 7 bullish · 3 bearish · 2 people on the record · first statement Jul 15, 2017 by Jeff Jordan · said 94 times in 16 episodes since 2017 · across every show →

Mentions by year

brought up most by Jeff Jordan (47), Michael Copeland (8), JD Moriarty (7), Sonal Chokshi (6), Benedict Evans (5), Anu Hariharan (3), Steven Sinofsky (2), Connie Chan (1)

tap a year for its mentions
00508100152017201820192020202120222023episodesmentions
08152017201820192020202120222023episodes it came up in
0047.58152017201820192020202120222023episodesmentions per episode
2023 1 mention in 1 episode
2019 85 mentions in 14 episodes 6 per episode
2017 8 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about OpenTable, oldest first

Jul 15, 2017 positive
Assertion Contradicted
OpenTable reported 40% to 45% EBITDA margins in its S-1
“I think we had 40, 45% EBITDA margins in the S-One.”
Jeff Jordan Jul 15, 2017 ▶ 3:47 Marketplaces
Jul 15, 2017 bullish
Assertion Partly supported
OpenTable stock value increased fivefold within two years of its IPO
“We went public in May, 2009 when I announced I was leaving in May, 20 11. The price was a 120. ... You know, but this is five X increase in value in under, just under two years.”
Jeff Jordan Jul 15, 2017 ▶ 4:26 Marketplaces
Jul 15, 2017 positive
Assertion Not checkable as stated
Restaurants returned to OpenTable despite Urbanspoon offering a free iPad alternative
“One competitor Urban Spoon, built a competing service on an iPad and gave the iPad to the restaurants with the free service. And said, you know, you don't have to use OpenTable anymore. A lot of restaurants tried it, and they came right back to OpenTable becau…”
Jeff Jordan Jul 15, 2017 ▶ 3:53 Marketplaces
Jan 2, 2019
Assertion Not checkable as stated
OpenTable invested a century of person-years into its reservation software
“We, you know, we had a man century of development into our reservation system.”
Jeff Jordan Jan 2, 2019 ▶ 7:16 a16z Podcast | People Marketplaces Take On One of the Last Great E-Commerce Opportunities: Groceries
Jan 2, 2019 positive
Assertion Supported
Jeff Jordan: OpenTable bootstrapped its marketplace by selling software to restaurants
“OpenTable was an example of that. Early on, we sold tools because we needed to digitize the restaurant's inventory. Our entry strategy to get the restaurant, because we didn't have a network when the company started, was to give them tools. Once they had the t…”
Jeff Jordan Jan 2, 2019 ▶ 7:22 a16z Podcast | The Marketplace Rules
Jan 2, 2019
Disclosure
Jeff Jordan: My entire OpenTable diligence focused on San Francisco metrics
“And so in OpenTable, the entirety of my diligence on the company was, show me San Francisco. You've been in San Francisco the longest. Show me how the key metrics are going in San Francisco.”
Jeff Jordan Jan 2, 2019 ▶ 20:47 a16z Podcast | Getting Network Effects
Jan 2, 2019
Assertion Supported
Jordan: OpenTable bootstrapped by selling $200 standalone restaurant software
“They build a suite of tools that they charge 200 dollars for and laboriously rolled out one restaurant at a Time throughout, you know, the country that had enough utility that a restaurant was saying, okay, I'll adopt that in the absence of a network.”
Jeff Jordan Jan 2, 2019 ▶ 9:31 a16z Podcast | Getting Network Effects
Jan 2, 2019 positive
Assertion Supported
Jordan: Premier networks like Facebook and WhatsApp skip paid user acquisition
“A lot of the best networks that are platformed here aren't spending anything on, on acquisition. I mean, it's just, it's kind of an interesting thing in marketplace. Facebook, no. WhatsApp, no. Medium, no. You know, just OpenTable, no. Just, you know, just, th…”
Jeff Jordan Jan 2, 2019 ▶ 31:13 a16z Podcast | Getting Network Effects
Jan 2, 2019
Assertion Not checkable as stated
Jordan: OpenTable achieved network effects only because its direct competitors folded
“Open table got raised enough money and spent it so slowly they were able to survive. The two direct competitors didn't open table ran unopposed for five years, which is the only reason they were able to get to their network effect.”
Jeff Jordan Jan 2, 2019 ▶ 36:13 a16z Podcast | Getting Network Effects
Jan 2, 2019
Assertion Not checkable as stated
Jeff Jordan: Forcing website redirects was OpenTable's primary growth hack
“The other was we forced a redirect from the Morton's website to the OpenTable, Morton's page on OpenTable to create the brand awareness, and that forced off, that forced redirect, the fact that we Converted restaurant people searching on Google for Morton Chic…”
Jeff Jordan Jan 2, 2019 ▶ 39:38 a16z Podcast | Getting Network Effects
Jan 2, 2019 negative
Assertion Contradicted
Jordan: US restaurant consumption fell 15% over one weekend in 2008
“Over the weekend, the business, the entire restaurant consumption market dropped 15% because of the panic, and we worked Monday morning. That one lasted for, like, 15 months”
Jeff Jordan Jan 2, 2019 ▶ 47:23 a16z Podcast | Getting Network Effects
Jan 2, 2019
Assertion Not checkable as stated
Jordan: OpenTable sales productivity grew from 3 to 20 restaurants monthly
“And so the sales rep that initially in San Francisco and New York sold three restaurants a month, The same reps, in most cases, seven, eight years later, were selling 20.”
Jeff Jordan Jan 2, 2019 ▶ 10:27 a16z Podcast | Getting Network Effects
Jan 2, 2019
Assertion Partly supported
Jordan: OpenTable grew in the teens at IPO, then accelerated significantly
“We were in the teens growth year over year growth rate. According to the analyst models, when we went out, that's not really a strong growth company. Then we increased growth in the 30, 40 plus percent.”
Jeff Jordan Jan 2, 2019 ▶ 26:54 a16z Podcast | The Curious Case of the OpenTable IPO
Jan 2, 2019
Assertion Partly supported
Jordan: OpenTable's 2009 IPO was oversubscribed 20 to 25 times
“Yeah, I know. So when we the original documents had a 12 to 14 dollar price range, I think we updated it to 16 to 18 over the course of the roadshow, because the roadshow was going well. The first two investors said, I want a full allocation. So it quickly bec…”
Jeff Jordan Jan 2, 2019 ▶ 12:05 a16z Podcast | The Curious Case of the OpenTable IPO
Jan 2, 2019
Disclosure
Jordan: OpenTable's top three shareholders advised against giving quarterly guidance
“I called the three largest holders and I said, should I give guidance? All three said no.”
Jeff Jordan Jan 2, 2019 ▶ 29:10 a16z Podcast | The Curious Case of the OpenTable IPO
Jan 2, 2019
Assertion Not publicly verifiable
Jordan: OpenTable's IPO trading was delayed by an attorney's filing error
“Turned out the attorneys had, when they did the last turn, had attached the wrong attachments. The SEC had proved something. That we actually knew was Erroneous. And so if we started trading on erroneous document, there's a chance the SEC could say, no, no, no…”
Jeff Jordan Jan 2, 2019 ▶ 22:26 a16z Podcast | The Curious Case of the OpenTable IPO
Jan 2, 2019
Insight
Jordan: Elite companies can execute an IPO in any market environment
“The best companies often open windows that were then previously closed. So the best companies can go out whenever they want. The good companies typically want to wait for, till the investors are feeling good. The mediocre and bad companies want to get out When…”
Jeff Jordan Jan 2, 2019 ▶ 4:33 a16z Podcast | The Curious Case of the OpenTable IPO
Jan 2, 2019
Assertion Contradicted
Jordan: No venture-backed tech company IPO'd for years before OpenTable
“A venture-backed technology firm had not gone public in a couple years.”
Jeff Jordan Jan 2, 2019 ▶ 1:04 a16z Podcast | The Curious Case of the OpenTable IPO
Jan 2, 2019
Assertion Contradicted
Moriarty: Mead Johnson was the only 2009 US IPO before OpenTable
“And the only IPO prior to Open Table in 2009 was a company called Mead Johnson, so a very defensive company, the type of thing that should go out in 2009 in consumer products.”
JD Moriarty Jan 2, 2019 ▶ 1:21 a16z Podcast | The Curious Case of the OpenTable IPO
Jan 2, 2019 negative
Opinion
Jordan: Merrill Lynch was not a top-tier tech bank in 2009
“All due respect to Merrill at the time, they were, you know, they were not the top of the pyramid in terms of tech bankers, so we, because we were the only IPO, we had every bank wanted to do it.”
Jeff Jordan Jan 2, 2019 ▶ 5:23 a16z Podcast | The Curious Case of the OpenTable IPO
Jan 2, 2019
Assertion Not checkable as stated
Jordan: OpenTable reservations dropped 15% the weekend Lehman Brothers collapsed
“Well, we started the process of going public at Open Table in fall, in late summer, 2008. And between the time when we had our bake off and awarded the business and the org meeting between Thursday and Monday Lehman went bankrupt. Merrill, our lead bank traded…”
Jeff Jordan Jan 2, 2019 ▶ 30:17 a16z Podcast | Market Shifts
Jan 2, 2019 negative
Assertion Not checkable as stated
Jordan: OpenTable's 2009 IPO roadshow required 46 consecutive flip-board meetings
“So my experience of the process in 2009 was we had 46 meetings in rapid succession where we had a flip board presentation and you had to give the presentation the same way every time, you know, so it became one of the most nerve wracking things. Was also one o…”
Jeff Jordan Jan 2, 2019 ▶ 10:49 a16z Podcast | Market Shifts
Jan 2, 2019 positive
Assertion Not checkable as stated
Jordan: OpenTable spent zero dollars on consumer acquisition under his leadership
“OpenTable, when I was managing it, did not pay any money at all to acquire consumers.”
Jeff Jordan Jan 2, 2019 ▶ 10:47 a16z Podcast | The Basics of Growth 1 -- User Acquisition
Jan 2, 2019
Assertion Not checkable as stated
Jordan: OpenTable's median user dined only twice per year
“OpenTable and Airbnb are both typically much more episodic. Most people don't dine at fine dining restaurants with high frequency. Our median user dine twice a year on OpenTable, and so that has completely different marketing implications and user implications…”
Jeff Jordan Jan 2, 2019 ▶ 14:42 a16z Podcast | The Basics of Growth 2 -- Engagement & Retention
Jan 2, 2019 positive
Assertion Not checkable as stated
Jordan: OpenTable's San Francisco diligence proved network effects improved key metrics
“My diligence at OpenTable was I looked at San Francisco, which was their first market, and sales rep productivity grew over time. Restaurant churn decreased over time. The number of diners per restaurant increased over time. The percentage that booked through …”
Jeff Jordan Jan 2, 2019 ▶ 22:15 a16z Podcast | The Basics of Growth 2 -- Engagement & Retention
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