iPod

“Apparently the unit life, someone said to me, lifetime sales of the Sony Walkman were about two hundred and fifty million units. So they sell, you know, almost double, you know, the Sony Walkman.”

“They sold, what was it, four hundred million of them, and they did something like sixty-five billion dollars of revenue.”

“Steve Jobs was the first guy to get that. You take a microprocessor, and you combine it with a music player, and you've got an iPod. You take a microprocessor, you combine it with a telephone, you've got a smartphone. He was the first guy to really take advant…”

“On the top-down approach, I think we give too much weight to the beauty of top-down. You know, we only see it when it works, that there's the genius iPod product, there's the genius iPhone product, but, you know, how many, what, how many hundreds of products d…”

“And then the iPhone was even better. And it was based on the iPod, not the reverse, not a phone. And we'll include an iPod more like it's an iPod, but you get a phone with it.”

“That was really the start of designed in Cupertino, manufactured in China.”

“People always talk about like the brave, it's like their computer business was Dead, dead, dead. Like there was, it was like three percent share and going nowhere. So like it was like a Hail Mary. The iPod was a Hail Mary.”