Jan 2, 2019 · 33m · a16z

a16z Podcast | Google I/O -- A Three-Hour Tour (in 30 minutes)

Benedict Evans · 27m spoken Michael Copeland · 2m spoken
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In this episode of the a16z Podcast, Benedict Evans and Michael Copeland analyze the major announcements from Google I/O, contrasting Google's expansion into wearables, TV, auto, and web ecosystems against Apple's developer economics and platform strategy.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. How this is scored →

The host as informed peer 2.6 Guest teaching 6.1 Guest disagreement 2.3 The host pushing back 2.0
05100:0010:0020:0030:000:00–2:50 · The host as informed peer 1/10 Keynote Comparisons and Leadership Shifts The host opens with light introductory questions about the three-hour keynote duration. Benedict dominates the segment, providing detailed context on Apple's WWDC versus Google I/O keynotes and organizational leadership shifts.2:50–7:55 · The host as informed peer 2/10 Android vs. iOS: Developer Revenue and Market Demographics The host prompts with simple requests to explain numbers. Benedict educates the host on mobile developer monetization, explaining why Apple pays double the developer revenue despite having half the active user base of Android.7:55–10:36 · The host as informed peer 3/10 Cloud Philosophies and Missing Keynote Announcements The host contributes brief background context about Google Plus's leader leaving. Benedict expands on the broader cloud philosophy differences between Apple and Google, noting how Google is stepping into Microsoft's former role as the ubiquitous platform.10:36–15:00 · The host as informed peer 2/10 Android Wear and Smartwatch Utility The host asks basic clarification questions about smartwatch hardware manufacturing. Benedict takes a skeptical stance, dissecting developer design constraints for circular screens and calling smartwatch email reading a poor experience.15:00–22:40 · The host as informed peer 3/10 Android Auto, Health, and Android TV Strategy The host jokes about Chromecast pricing and asks about auto/TV platforms. Benedict explains why tech companies struggle to disrupt TV due to entrenched cable content licensing structures rather than interface limitations.22:40–27:42 · The host as informed peer 3/10 Chromebook Android Integration and App vs. Web Paradigms The host references past discussions about mobile complexity versus web. Benedict points out the absurdity of running phone apps on expensive Chromebook Pixels while laying out a five-year strategic vision of blurring native apps and web pages.27:42–33:11 · The host as informed peer 4/10 Android One, Software Fragmentation, and Developer Economics The host pushes back, proposing that developers might only target top-tier devices to avoid fragmentation issues. Benedict counters with hard developer economics, demonstrating that Android requires four times the users to match iOS revenue.0:00–2:50 · Guest teaching 5/10 Keynote Comparisons and Leadership Shifts The host opens with light introductory questions about the three-hour keynote duration. Benedict dominates the segment, providing detailed context on Apple's WWDC versus Google I/O keynotes and organizational leadership shifts.2:50–7:55 · Guest teaching 7/10 Android vs. iOS: Developer Revenue and Market Demographics The host prompts with simple requests to explain numbers. Benedict educates the host on mobile developer monetization, explaining why Apple pays double the developer revenue despite having half the active user base of Android.7:55–10:36 · Guest teaching 5/10 Cloud Philosophies and Missing Keynote Announcements The host contributes brief background context about Google Plus's leader leaving. Benedict expands on the broader cloud philosophy differences between Apple and Google, noting how Google is stepping into Microsoft's former role as the ubiquitous platform.10:36–15:00 · Guest teaching 6/10 Android Wear and Smartwatch Utility The host asks basic clarification questions about smartwatch hardware manufacturing. Benedict takes a skeptical stance, dissecting developer design constraints for circular screens and calling smartwatch email reading a poor experience.15:00–22:40 · Guest teaching 7/10 Android Auto, Health, and Android TV Strategy The host jokes about Chromecast pricing and asks about auto/TV platforms. Benedict explains why tech companies struggle to disrupt TV due to entrenched cable content licensing structures rather than interface limitations.22:40–27:42 · Guest teaching 6/10 Chromebook Android Integration and App vs. Web Paradigms The host references past discussions about mobile complexity versus web. Benedict points out the absurdity of running phone apps on expensive Chromebook Pixels while laying out a five-year strategic vision of blurring native apps and web pages.27:42–33:11 · Guest teaching 7/10 Android One, Software Fragmentation, and Developer Economics The host pushes back, proposing that developers might only target top-tier devices to avoid fragmentation issues. Benedict counters with hard developer economics, demonstrating that Android requires four times the users to match iOS revenue.0:00–2:50 · Guest disagreement 1/10 Keynote Comparisons and Leadership Shifts The host opens with light introductory questions about the three-hour keynote duration. Benedict dominates the segment, providing detailed context on Apple's WWDC versus Google I/O keynotes and organizational leadership shifts.2:50–7:55 · Guest disagreement 2/10 Android vs. iOS: Developer Revenue and Market Demographics The host prompts with simple requests to explain numbers. Benedict educates the host on mobile developer monetization, explaining why Apple pays double the developer revenue despite having half the active user base of Android.7:55–10:36 · Guest disagreement 2/10 Cloud Philosophies and Missing Keynote Announcements The host contributes brief background context about Google Plus's leader leaving. Benedict expands on the broader cloud philosophy differences between Apple and Google, noting how Google is stepping into Microsoft's former role as the ubiquitous platform.10:36–15:00 · Guest disagreement 3/10 Android Wear and Smartwatch Utility The host asks basic clarification questions about smartwatch hardware manufacturing. Benedict takes a skeptical stance, dissecting developer design constraints for circular screens and calling smartwatch email reading a poor experience.15:00–22:40 · Guest disagreement 3/10 Android Auto, Health, and Android TV Strategy The host jokes about Chromecast pricing and asks about auto/TV platforms. Benedict explains why tech companies struggle to disrupt TV due to entrenched cable content licensing structures rather than interface limitations.22:40–27:42 · Guest disagreement 2/10 Chromebook Android Integration and App vs. Web Paradigms The host references past discussions about mobile complexity versus web. Benedict points out the absurdity of running phone apps on expensive Chromebook Pixels while laying out a five-year strategic vision of blurring native apps and web pages.27:42–33:11 · Guest disagreement 3/10 Android One, Software Fragmentation, and Developer Economics The host pushes back, proposing that developers might only target top-tier devices to avoid fragmentation issues. Benedict counters with hard developer economics, demonstrating that Android requires four times the users to match iOS revenue.0:00–2:50 · The host pushing back 1/10 Keynote Comparisons and Leadership Shifts The host opens with light introductory questions about the three-hour keynote duration. Benedict dominates the segment, providing detailed context on Apple's WWDC versus Google I/O keynotes and organizational leadership shifts.2:50–7:55 · The host pushing back 1/10 Android vs. iOS: Developer Revenue and Market Demographics The host prompts with simple requests to explain numbers. Benedict educates the host on mobile developer monetization, explaining why Apple pays double the developer revenue despite having half the active user base of Android.7:55–10:36 · The host pushing back 2/10 Cloud Philosophies and Missing Keynote Announcements The host contributes brief background context about Google Plus's leader leaving. Benedict expands on the broader cloud philosophy differences between Apple and Google, noting how Google is stepping into Microsoft's former role as the ubiquitous platform.10:36–15:00 · The host pushing back 2/10 Android Wear and Smartwatch Utility The host asks basic clarification questions about smartwatch hardware manufacturing. Benedict takes a skeptical stance, dissecting developer design constraints for circular screens and calling smartwatch email reading a poor experience.15:00–22:40 · The host pushing back 2/10 Android Auto, Health, and Android TV Strategy The host jokes about Chromecast pricing and asks about auto/TV platforms. Benedict explains why tech companies struggle to disrupt TV due to entrenched cable content licensing structures rather than interface limitations.22:40–27:42 · The host pushing back 2/10 Chromebook Android Integration and App vs. Web Paradigms The host references past discussions about mobile complexity versus web. Benedict points out the absurdity of running phone apps on expensive Chromebook Pixels while laying out a five-year strategic vision of blurring native apps and web pages.27:42–33:11 · The host pushing back 4/10 Android One, Software Fragmentation, and Developer Economics The host pushes back, proposing that developers might only target top-tier devices to avoid fragmentation issues. Benedict counters with hard developer economics, demonstrating that Android requires four times the users to match iOS revenue.

speaking balance: gold is the host, purple is the guest (3 minute bins)

0:00 · the host 0% · guest 100%0:00 · the host 0% · guest 100%3:00 · the host 0% · guest 100%3:00 · the host 0% · guest 100%6:00 · the host 0% · guest 100%6:00 · the host 0% · guest 100%9:00 · the host 0% · guest 100%9:00 · the host 0% · guest 100%12:00 · the host 0% · guest 100%12:00 · the host 0% · guest 100%15:00 · the host 0% · guest 100%15:00 · the host 0% · guest 100%18:00 · the host 0% · guest 100%18:00 · the host 0% · guest 100%21:00 · the host 0% · guest 100%21:00 · the host 0% · guest 100%24:00 · the host 0% · guest 100%24:00 · the host 0% · guest 100%27:00 · the host 0% · guest 100%27:00 · the host 0% · guest 100%30:00 · the host 0% · guest 100%30:00 · the host 0% · guest 100%33:00 · the host 0% · guest 100%33:00 · the host 0% · guest 100%
Sharpest disagreement ▶ 23:00 Dismissing Chromebook Pixel value proposition

Benedict sharply attacks the rationale of buying an expensive Chromebook Pixel to run mobile apps, pointing out that a MacBook running Chrome makes far more sense.

Hardest push from the host ▶ 32:32 Host pushes back on fragmentation concern

Michael challenges Benedict's fragmentation argument by suggesting developers only care about targeting the affluent top third of device owners who can run advanced features.

Biggest teaching moment ▶ 3:23 Developer payout math breakdown

Benedict breaks down developer payout economics, showing that Apple paid $10 billion versus Google's $5 billion on half the user base, disproving naive market share comparisons.

The host holds their own ▶ 17:11 Host corrects guest on Chromecast price prediction

When Benedict mentions predicting a $50 Apple dongle, Michael jumps in to point out Benedict was wrong because Google priced the Chromecast even lower at $35.

the scores for every segment, with the reasoning behind each
ChapterTopicThe host as informed peerGuest teachingGuest disagreementThe host pushing backWhy
Keynote Comparisons and Leadership Shifts 1511 The host opens with light introductory questions about the three-hour keynote duration. Benedict dominates the segment, providing detailed context on Apple's WWDC versus Google I/O keynotes and organizational leadership shifts.
Android vs. iOS: Developer Revenue and Market Demographics 2721 The host prompts with simple requests to explain numbers. Benedict educates the host on mobile developer monetization, explaining why Apple pays double the developer revenue despite having half the active user base of Android.
Cloud Philosophies and Missing Keynote Announcements 3522 The host contributes brief background context about Google Plus's leader leaving. Benedict expands on the broader cloud philosophy differences between Apple and Google, noting how Google is stepping into Microsoft's former role as the ubiquitous platform.
Android Wear and Smartwatch Utility 2632 The host asks basic clarification questions about smartwatch hardware manufacturing. Benedict takes a skeptical stance, dissecting developer design constraints for circular screens and calling smartwatch email reading a poor experience.
Android Auto, Health, and Android TV Strategy 3732 The host jokes about Chromecast pricing and asks about auto/TV platforms. Benedict explains why tech companies struggle to disrupt TV due to entrenched cable content licensing structures rather than interface limitations.
Chromebook Android Integration and App vs. Web Paradigms 3622 The host references past discussions about mobile complexity versus web. Benedict points out the absurdity of running phone apps on expensive Chromebook Pixels while laying out a five-year strategic vision of blurring native apps and web pages.
Android One, Software Fragmentation, and Developer Economics 4734 The host pushes back, proposing that developers might only target top-tier devices to avoid fragmentation issues. Benedict counters with hard developer economics, demonstrating that Android requires four times the users to match iOS revenue.

Statements from this episode (20)

Assertion Supported
Apple reorganized into a horizontal structure under Craig Federighi
“A, they'd moved from a vertical to horizontal integration organization. So you have Craig Federiga responsible for all the software, for example.”
Benedict Evans Jan 2, 2019 ▶ 1:50
Assertion Supported
Google unified Apps, Android, and Chrome leadership under Sundar Pichai
“They now have Sundar Running both apps and Android and Chrome, so they've got, again, they've got all the future stuff under one person”
Benedict Evans Jan 2, 2019 ▶ 2:17
Assertion Supported
Google has never disclosed revenue data for Google Play
“They haven't given any statistics at all on Android in nine months and they haven't, they've never given any data on Google Play. I mean, they've given app downloads, but they've never given revenue data”
Benedict Evans Jan 2, 2019 ▶ 2:35
Assertion Supported
Evans: Google Play paid $5B to developers over 12 months
“All that they paid out five billion dollars to developers in the last 12 months and two billion in the previous 12 months.”
Benedict Evans Jan 2, 2019 ▶ 3:18
Assertion Not checkable as stated
Evans: Apple generates double Android's developer revenue on half the devices
“And if you look at the revenue growth rate, the run rate growth rate, that means that Apple probably paid out ten billion in the last 12 months. And there are, as it might be, four hundred fifty million active iOS devices on Earth, so Apple is doing double the…”
Benedict Evans Jan 2, 2019 ▶ 3:35
Assertion Supported
Evans: iPhones average $600 while Android phones average $250-$300
“Another reason is that iPhones average 600 dollars, and Android phones seem to average about 250 to 300 dollars.”
Benedict Evans Jan 2, 2019 ▶ 4:40
Opinion
Evans: Apple views cloud as app backend while Google treats cloud as platform
“WWDC was full of cloud, but it was all about cloud as backend to rich native apps. Whereas I.O. Was all about cloud as cloud.”
Benedict Evans Jan 2, 2019 ▶ 8:17
Opinion
Evans: Google Glass was an experimental product test that failed
“Google's been incredibly quiet on glass for years. And, you know, the thing is really, you know, it's gone nowhere. You know, just, you know, we don't know. Maybe there'll be something will happen. Maybe it won't. But it feels like it was out there. It was a t…”
Benedict Evans Jan 2, 2019 ▶ 9:45
Opinion
Evans: Google is the new Microsoft in its universal computing platform ambition
“I think there's a macro point here that Google is the new Microsoft, and this is the thing that came out really strongly last year, and indeed this year, is the sort of self-confidence and the ambition to do absolutely everything to become the global computing…”
Benedict Evans Jan 2, 2019 ▶ 10:12
Assertion Supported
Google: Average Android user checks their phone 120 times daily
“They gave a statistic in the event of let me kind of check my notes the number of people who yeah, Android, an average Android user checks their phone a 120 times a day”
Benedict Evans Jan 2, 2019 ▶ 13:28
Opinion
Evans: Smartwatch email notifications and tiny-screen reading offer zero value
“A device that tells you have new email has zero value, actually. A device that tells you who you've got new email from actually kind of has zero value. A device that lets you read that email two or two lines at a time or three lines at a time has zero value.”
Benedict Evans Jan 2, 2019 ▶ 14:24
Prediction Not checkable as stated
Evans: Android Auto won't take off fast due to car replacement cycles
“The challenge is, you know, ten-year replacement cycles, so it's not going to take off.”
Benedict Evans Jan 2, 2019 ▶ 15:47
Assertion Partly supported
Evans: Logitech lost hundreds of millions writing off Google TV inventory
“Yeah, Logitech got lost an enormous amount of money. That's like hundreds of millions of dollars writing off of inventory.”
Benedict Evans Jan 2, 2019 ▶ 18:18
Insight
Evans: Disrupting TV requires content ownership like mobile disruption requires spectrum
“If you were to say to me, I'm going to disrupt the mobile business, I would say to you, with what spectrum? And if you have no answer to that, then I'm not interested. And the same, in the same sense, if you say to me, I'm going to disrupt the TV business, the…”
Benedict Evans Jan 2, 2019 ▶ 21:37
Insight
Evans: The wall between web and native apps is fading away
“All of this sort of, this kind of Berlin wall that you have between the web and native code is fading away.”
Benedict Evans Jan 2, 2019 ▶ 25:20
Insight
Evans: Smartphones unbundled the internet from the web browser
“What the smartphone did was unbundle the internet from the web and amongst many other things.”
Benedict Evans Jan 2, 2019 ▶ 26:18
Prediction Not checkable as stated
Evans: Mobile apps will be re-bundled within five years
“We've had this massive unbundling, and that unbundling is getting more and more complex and sophisticated, and it's all going to get bundled back up again at some point, in some way, in like five years.”
Benedict Evans Jan 2, 2019 ▶ 27:32
Assertion Supported
Evans: 93% of Google Play Devices Run Latest Play Services
“Google Play Services ships a new version every six weeks. 93% of the devices that are hitting Google Play are on the latest version.”
Benedict Evans Jan 2, 2019 ▶ 30:04
Assertion Supported
Evans: Only 25% of Southeast Asian Android Devices Have Bluetooth LE
“I've seen data suggesting that the number of blue, of Android devices that have Bluetooth LE in Southeast Asia is about 25%.”
Benedict Evans Jan 2, 2019 ▶ 31:12
Insight
Evans: Complex Apps Take 2-3x Longer to Develop on Android Than iOS
“If you want to make a cool video chat app, you've got a really serious problem. Making it work consistently across Android devices. It will take you twice as long or three times as long as it did to code it on iOS.”
Benedict Evans Jan 2, 2019 ▶ 32:21
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