advertising

9 statements across 8 episodes · 1 bullish · 1 bearish · 5 people on the record · first statement Jul 15, 2017 by Benedict Evans · across every show →

Everything said about advertising, oldest first

Jul 15, 2017 neutral
Assertion Supported
Evans: Combined GAFA revenues remain smaller than TV and advertising
“Even Google, Apple, Facebook, and Amazon combined there, or GAFA, as the telecoms industry tends to call them add up to less than TV business or advertising and are much, much smaller than mobile or proper, proper industries like cars or clothes.”
Benedict Evans Jul 15, 2017 ▶ 8:55 Mobile Is Eating the World, 2014
Nov 16, 2018
Insight
Evans: Advertising spending remains stable as a share of GDP over time
“And advertising of itself doesn't change very much over time. It tends to stay stable as a share of GDP.”
Benedict Evans Nov 16, 2018 ▶ 2:23 The End of the Beginning
Nov 16, 2018
Insight
Evans: Retail rent is customer acquisition spending, not just real estate
“So retail rent is money that you spend to reach a customer. It's money you spend instead of marketing or instead of advertising.”
Benedict Evans Nov 16, 2018 ▶ 3:19 The End of the Beginning
Dec 5, 2018
Assertion Supported
Chan: The US podcast market reached $314 million in 2017
“The entire podcast market in the US last year was only three hundred and fourteen million dollars, all from advertising.”
Connie Chan Dec 5, 2018 ▶ 10:18 When Advertising Isn't Enough
Jan 2, 2019 neutral
Assertion Partly supported
Chan: Tencent earns 80% of revenue from gaming, not advertising
“I read a lot of articles that talk about Tencent, and they say that advertising is their main business model but people don't realize if you just look at their financial statements, advertising is less than 10% of their revenues, and 80% of their revenues are …”
Connie Chan Jan 2, 2019 ▶ 0:51 a16z Podcast | China and Tech
Jan 2, 2019 negative
Assertion Not checkable as stated
Guglielmo: Advertising pressures prevent newsrooms from measuring influence instead of traffic
“I don't think a lot of news organizations, though, think about it in those ways, because they're dealing with the pressures of Selling advertising and making their revenue numbers.”
Connie Guglielmo Jan 2, 2019 ▶ 18:50 a16z Podcast | Reinventing Media
Jan 2, 2019 neutral
Prediction Not checkable as stated
Collison: Advertising will remain a small fraction of the overall economy
“I think advertising will remain not only a large, but even sort of an increasingly large industry. But in the scheme of things, it'll be a small fraction of the economy.”
Patrick Collison Jan 2, 2019 ▶ 2:16 a16z Podcast | The Movement of Money
Dec 1, 2025 positive
Insight
Fradin: Enterprise AI adoption mirrors 1990s digital advertising growth
“Yeah, there, there's a lot of parallels, really, to what happened in the nineties with advertising and the growth of the internet and what we're seeing with AI.”
Russ Fraden Dec 1, 2025 ▶ 2:50 The $700 Billion AI Productivity Problem No One's Talking About
Jun 8, 2026
Assertion Open · timeframe Jun 2027
Evans: Global advertising is a $1T market while retail is $25T
“Advertising is a trillion dollars and retail is 25 trillion dollars.”
Benedict Evans Jun 8, 2026 ▶ 32:07 The Economics of AI Usage and What's Next For SaaS | Benedict Evans on a16z
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