The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 12 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Supported
Uber built its initial Atlanta driver supply by cold-calling Yelp listings
“When we went into the initial market, we got a Yelp list of all the drivers in the city and sort of like called through and trying to get them to sign up with Uber and, you know, got our initial list of drivers that way and launched a few weeks later with some…”
Scott Gorlick Aug 30, 2024 ▶ 3:40 Scott Gorlick: How Uber Acquired 1M Drivers & The Uber’s Expansion Playbook | E1196 · 20VC with Harry Stebbings
Assertion Not checkable as stated
Tavel: Traditional 5-star rating systems like Yelp have lost their signal
“The cliche is that everything on Yelp is three and a half to four stars. And so the signal has kind of gone away.”
Sarah Tavel Nov 23, 2020 ▶ 23:42 20VC: Benchmark's Sarah Tavel on Why Chasing GMV Will Lead To The Wrong Direction, The 2 Crucial Tipping Points For Marketplace Adoption, Why UGC Plays Are Like Marketplaces & How To Determine Between Existential and Non-Existential Risk
Insight
Lerner: Incubating zero-to-one products in legacy orgs reduces success
“One of the things that I have seen myself and with companies that I advise is if you're trying to do true zero to one inside of a later stage company and like find your next horizon, trying to do it inside of the sort of legacy product product org vastly reduc…”
Ely Lerner Oct 25, 2023 ▶ 2:44 Ely Lerner: Should Startups Hire Advisors & How much should they be paid? | E1075 · 20VC with Harry Stebbings
Assertion Supported
Wilkinson: Google Maps blew Yelp out of the water using Android
“Turns out with Google, having Android and Google Maps, they can just ask every single person on earth how the restaurant was that they went to last night, because they know that they'd visited it via Google Maps, and suddenly Google Maps has better data and bl…”
Andrew Wilkinson Jun 22, 2020 ▶ 19:35 20VC: Andrew Wilkinson on Building The Berkshire Hathway of Tech, Sustainable vs Unsustainable Growth and The Relationship Between Money and Freedom
Insight
Strategic Minority Investments Function as Slow-Motion M&A
“I view it as what I call slow motion M&A, and the idea is you're acquiring a piece of the company during the investment, and during that process, you're doing the normal diligence that you would if you were going ahead and making an investment.”
Chad Richard Nov 22, 2017 ▶ 11:52 20VC: Why Strategic Investing Is Slow Motion M&A, Why Valuation Is The Hardest Element of M&A & What Determines Between Cash vs Stock Deals with Chad Richard, SVP of Business & Corporate Development @ Yelp
Disclosure
Yelp Only Makes Venture Investments in Startups It Intends to Acquire
“We wouldn't have made the investment had we not been interested in a Acquiring the company, but this really allowed us to test a lot of our theories related to the product experience and also just integration of the technologies and basically making sure every…”
Chad Richard Nov 22, 2017 ▶ 12:18 20VC: Why Strategic Investing Is Slow Motion M&A, Why Valuation Is The Hardest Element of M&A & What Determines Between Cash vs Stock Deals with Chad Richard, SVP of Business & Corporate Development @ Yelp
Insight
Unattached VCs Build Credibility and Value During M&A Negotiations
“If the VCs can kind of step in as a more seasoned, maybe less emotionally attached person, Player at the table to really help get to those truths and understanding earlier, it can be really beneficial for the shareholders of the company that's being acquired b…”
Chad Richard Nov 22, 2017 ▶ 22:33 20VC: Why Strategic Investing Is Slow Motion M&A, Why Valuation Is The Hardest Element of M&A & What Determines Between Cash vs Stock Deals with Chad Richard, SVP of Business & Corporate Development @ Yelp
Insight
Acquired Team Enthusiasm for an Acquirer Only Diminishes After Closing
“If you don't genuinely see that alignment and enthusiasm, it won't be as great as it is before you write them the check, right? So you have to make sure that it's Truly and sincerely there, because it will probably only diminish.”
Chad Richard Nov 22, 2017 ▶ 15:45 20VC: Why Strategic Investing Is Slow Motion M&A, Why Valuation Is The Hardest Element of M&A & What Determines Between Cash vs Stock Deals with Chad Richard, SVP of Business & Corporate Development @ Yelp
Insight
Running Three to Five Concurrent Acquisition Dialogues Yields Better Outcomes
“You can get three to five meaningful dialogues going on at the same time, and that's almost certain to lead to a better outcome for you and your investors than just having the dialogue with one company.”
Chad Richard Nov 22, 2017 ▶ 21:21 20VC: Why Strategic Investing Is Slow Motion M&A, Why Valuation Is The Hardest Element of M&A & What Determines Between Cash vs Stock Deals with Chad Richard, SVP of Business & Corporate Development @ Yelp
Insight
Partnerships Replace Speculative M&A Valuation Models With Actual Operational Data
“And the models that you build during M&A inherently have a lot of made-up numbers in them, but once you have worked with someone in a partnership, you're replacing a lot of the guesswork with real actual numbers based on a live implementation, which helps in a…”
Chad Richard Nov 22, 2017 ▶ 8:16 20VC: Why Strategic Investing Is Slow Motion M&A, Why Valuation Is The Hardest Element of M&A & What Determines Between Cash vs Stock Deals with Chad Richard, SVP of Business & Corporate Development @ Yelp
Assertion Supported
Lemkin: Yelp's valuation is down 47% this year to $1.2 billion
“Yelp's down to 1.2 billion dollar valuation. I mean, Jeremy's young, but it's been what? 20 something years, right? And it's down 47% this year to almost just over a billion.”
Jason Lemkin Feb 19, 2026 ▶ 1:28:22 Thrive Raises New $10B Fund | OpenAI Buys OpenClaw | Stripe at $140B: Is Adyen Wildly Undervalued? · 20VC with Harry Stebbings
Assertion Supported
Yelp sold Eat24 to Grubhub for double its acquisition price
“Now we bought a company called eat 24 is a food delivery startup. And so I kind of got dropped in to be had a product for that subsidiary helped grow that business. This wasn't our original intent, but we actually sold it to Grubhub just about two years later …”
Ely Lerner Oct 25, 2023 ▶ 1:56 Ely Lerner: Should Startups Hire Advisors & How much should they be paid? | E1075 · 20VC with Harry Stebbings
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