The Ledger
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YC advisors told Webflow founders to hide having kids from investors
“We went into VC meetings and even at YC, we sort of got the advice of like, just don't mention anything about kids or Because it signals that you're not into your startup or like not going to dedicate everything”
Lloyd: Webflow is in severe trouble due to advancing AI tools
“So I think Webflow is really, really in a ton of trouble.”
Saper: AI web app builders will disrupt Squarespace and Webflow
“But those businesses will clearly disrupt the square space and the web flows and et cetera.”
Zhang: Webflow struggles with expansion revenue after initial website creation
“Cause I think what with Webflow what was Trump was hard was that we would land very easily, but you wouldn't be able to expand. Cause they're like, oh, okay. Like I build the website. And then they're like, what else? And so you gotta get into the expansion mo…”
Overly Generous Self-Serve Tiers Cannibalize Future Enterprise Sales Revenue
“Is they have their, essentially their self-serve or their lower end product cannibalize what could be their future enterprise product. We ran into that at Slack. We run into it at Webflow all the time where there has to be a huge product differentiation outsid…”
Zhang: Software will replace engineering teams for company marketing websites
“When I think about marketing pages, like these, like, really important websites, your, even your main.com, I don't see a world where you need to be having your engineering teams do that anymore. I believe that that, that really will get solved by software.”
Stebbings: Webflow and Shopify are extremely hard for non-technical users
“Webflow is a bit like Shopify. They're like fucking hard. Like, I'm really sorry. I know I'm seeing your part, but Jesus, it's like not that easy.”
Webflow met with 70 VC firms during its seed round
“We probably met with 70 different firms, and it was a pretty consistent theme around, well, there's not enough traction yet, or the tool that you're building is not powerful enough for professional developers, and it's too sophisticated for sort of the Wits an…”
Paul Graham advised Webflow to stop seed fundraising at $350K
“And we really just tempted to, I think we went back to PG all Graham and sort of said, we only raised, we're kind of targeting a million dollars, but we only raised 350 so far. And he sort of told us this perspective is like, Hey, look, if this is like stressi…”
Vlad Magdalin: Users will build full software products on Webflow within five years
“So I can imagine five years from now, people building the next, not just MVPs, but entire software products on top of Webflow, like the next Airbnb, whatever that idea is, the next Twitter, the next product hunt, all of it.”
Vlad Magdalin accumulated $60K credit card debt and sold cars for Webflow
“We went over 60 K in credit card debt. We had to cash out our four on K even with like massive penalties, sell two cars.”
Zhang: Linktree pays Webflow $50k annually instead of custom engineering
“We decided on Webflow cause we're like, Hey, these are all the things that we need. We are not gonna spend, you know, millions of dollars because that's how much it costs. If you put like engineers on it, we're happy to spend like the 50 K with Webflow, not a …”
A Bad Enterprise Sales Hire Can Cost a Startup Up to $1M
“A hiring mistake can cost a company to the tune of one million dollars.”
Webflow Closed Its Record $1M+ Deal via Rapid Self-Serve Follow-Up
“We actually just closed the single largest deal the company has ever had over a million dollar TCV by doing this exact method.”
Webflow Hosts Websites for 250,000 Daily Active Customers
“For example, at Webflow, we have 250,000 customers every single day hosting their websites on us. It's absolutely massive.”
Cold Outbound Emails Should Follow a 10-80-10 Personalization Structure
“We call it the 1080 10. So 10% personalization within this email needs to be about, Hey, Harry, I saw you live, you know, in London. Here's some common things that people like you struggle with. You know, I saw you were over in Finland last weekend, or whateve…”
Laela Sturdy claims most Y Combinator startups build websites on Webflow
“Like you look at most of the companies coming out of YC, lots of different places are built on top of Webflow because you can build amazing websites with great functionality, much quicker and much easier than you could in the past.”
Magdalin: Webflow pursued breakeven as survival tactic, not planned strategy
“Like, wow, like, we're default dead if we keep doing what we're doing, if we're not going to be able to raise something else, and that's what forced the mindset shift of, we're spending money way too fast, and we might not have this lifeline that somebody else…”
Webflow team worked 7am to 11pm daily for a year to survive
“There was a season of about a year where we had to, like, really work Honestly, like seven to 11 every day, including weekends with only a few breaks, just because the survival of the business depended on it. We're like literally running out of money.”
Webflow spoke with over 100 venture firms prior to Series A
“We talked to a hundred plus over the Three plus years that people knew that we were running breakeven and started to grow and started to get some adoption.”