The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 16 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Opinion
Asparouhov: ServiceTitan is closer to LVMH than Tesla
“Service Titan is actually closer to LVMH than it is to Tesla. And that's fine. People should, you know, sort of invest in, you know, sort of brands that have, you know, sort of great distribution. Clearly returns can be made there, but let's, you know, sort of…”
Delian Asparouhov Jul 29, 2024 ▶ 59:34 Delian Asparouhov: Inside the Walls of Founders Fund: What the World Does Not See | E1183 · 20VC with Harry Stebbings
Disclosure
Clements: Accel lost ServiceTitan over rigid valuation caps before $9B valuation
“We had fallen in love with our envy. We were chasing this round. It was going to happen in the two 50 or three hundred million dollar range. And, you know, we had these rigid rules about like, you definitely can't pay more than six times, six to eight times fo…”
Miles Clements Mar 9, 2026 ▶ 16:28 "Cursor is Dead" is Total BS: Here is Why | Miles Clements · 20VC with Harry Stebbings
Prediction Partly held up
Deeter: AI Will Double Vertical SaaS TAM and Valuation Just Like Payments Did
“I think AI is going to do the same thing, that what it can do you know, with Service Titan, as they talk about automating the technician experience and the ability to go out there and have a co-pilot alongside of you.”
Byron Deeter Aug 25, 2025 ▶ 11:05 BVP Partner, Byron Deeter: The Future of Venture - Why Chanel vs Walmart is BS · 20VC with Harry Stebbings
Assertion Not checkable as stated
Mahdessian: Doubts about executive hires are always justified
“In every case where there was doubt about an individual, that doubt has it every single time. Proven to be justified. And it turned out that that person was the wrong guy. It has never happened where given an extra six months, nine months, there's been some tr…”
Ara Mahdessian Jul 10, 2024 ▶ 44:10 Ara Mahdessian: ServiceTitan Would Not Be the Success if We Raised VC Earlier | E1175 · 20VC with Harry Stebbings
What-if
Ara Mahdessian: ServiceTitan Should Have Launched Payments Earlier
“Yeah, I would say that was an example of us not seeing the opportunity to build a great payment solution. And we should have done it earlier.”
Ara Mahdessian Jul 10, 2024 ▶ 34:23 Ara Mahdessian: ServiceTitan Would Not Be the Success if We Raised VC Earlier | E1175 · 20VC with Harry Stebbings
Insight
Mahdessian: Entering new markets or launching products requires founder leadership
“Anytime you're doing something new, going up market, going down market, building a new product, going into a new customer segment, you know, you're going from, you know, residential to commercial, or you're going from, I don't know, plumbing to roofing. I thin…”
Ara Mahdessian Jul 10, 2024 ▶ 14:24 Ara Mahdessian: ServiceTitan Would Not Be the Success if We Raised VC Earlier | E1175 · 20VC with Harry Stebbings
Prediction Not checkable as stated
Lemkin: ServiceTitan will be the next tech IPO
“I think it'll be the next one to IPO. Some people think it'll be, it could be in Q one.”
Jason Lemkin Jan 4, 2024 ▶ 57:14 Jason Lemkin: Predictions for 2024 - What Does a Trump Administration do for Startups? | E1099 · 20VC with Harry Stebbings
Assertion Partly supported
ServiceTitan is at $600M ARR and growing 40% to 50%
“So today, today it's at six hundred million in ARR selling HVAC software and plumber software growing 40 to 50% cash flow neutral.”
Jason Lemkin Jan 4, 2024 ▶ 57:06 Jason Lemkin: Predictions for 2024 - What Does a Trump Administration do for Startups? | E1099 · 20VC with Harry Stebbings
Disclosure
Deeter: Bessemer owned 28% of Shopify and Twilio at IPO
“We own 28% of Shopify and Twilio at IPO and we owned, you know, well less than that of Procore and Service Titan just because we, you know, included a lot of other investors downstream.”
Byron Deeter Aug 25, 2025 ▶ 51:22 BVP Partner, Byron Deeter: The Future of Venture - Why Chanel vs Walmart is BS · 20VC with Harry Stebbings
Assertion Supported
Deeter: Adding Payments Doubled TAM and Market Caps for Vertical SaaS
“And as I think back on our vertical SaaS investments, you know, like a Shopify or a Service Titan or a Toast, when they added payments, it became that big Next Horizon unlock for them and really doubled the TAM and the market caps for these businesses.”
Byron Deeter Aug 25, 2025 ▶ 10:51 BVP Partner, Byron Deeter: The Future of Venture - Why Chanel vs Walmart is BS · 20VC with Harry Stebbings
Disclosure
Mahdessian: ServiceTitan prices products based on estimated customer ROI
“In any product that we are building, we always envision the ROI case of roughly How much ROI do we think this can generate for the customer? And then depending on confidence rate in that ROI, we will then determine what percentage of that ROI we think, you kno…”
Ara Mahdessian Jul 10, 2024 ▶ 20:09 Ara Mahdessian: ServiceTitan Would Not Be the Success if We Raised VC Earlier | E1175 · 20VC with Harry Stebbings
Insight
Mahdessian: All B2B software purchases are driven strictly by ROI
“So this applies to all B to B software. It's ultimately all about ROI. The only reason the business spends any money on anything is because there was this expectation. Of, I am going to get some very significant return in exchange for some, you know, significa…”
Ara Mahdessian Jul 10, 2024 ▶ 17:08 Ara Mahdessian: ServiceTitan Would Not Be the Success if We Raised VC Earlier | E1175 · 20VC with Harry Stebbings
Disclosure
ServiceTitan leads sales pitches with its founding story before focusing on ROI
“In our pitch, we lead with our founding story. There's a lot more credibility that it establishes I think behind anything we say following that, but the rest of the quote unquote pitch, the product demonstration is all ROI.”
Ara Mahdessian Jul 10, 2024 ▶ 18:35 Ara Mahdessian: ServiceTitan Would Not Be the Success if We Raised VC Earlier | E1175 · 20VC with Harry Stebbings
Disclosure
Lemkin says Wiz and ServiceTitan are the top private investments he missed
“I would take whiz and service Titan.”
Jason Lemkin Jul 24, 2024 ▶ 46:42 Jason Lemkin: Crowdstrike, WTF Happens From Here? Wiz Rejects Google’s $23BN Acquisition Offer|E1181 · 20VC with Harry Stebbings
Assertion Not checkable as stated
Mahdessian: ServiceTitan took over a decade to achieve success
“For us, it was similar. The overnight success story, that overnight piece was like over a decade long.”
Ara Mahdessian Jul 10, 2024 ▶ 11:54 Ara Mahdessian: ServiceTitan Would Not Be the Success if We Raised VC Earlier | E1175 · 20VC with Harry Stebbings
What-if
Mahdessian: Knowing the difficulty beforehand might have stopped him starting ServiceTitan
“I'm almost glad I didn't know how hard it would be because there's a good chance I may not have done it.”
Ara Mahdessian Jul 10, 2024 ▶ 49:38 Ara Mahdessian: ServiceTitan Would Not Be the Success if We Raised VC Earlier | E1175 · 20VC with Harry Stebbings
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