Mahdessian: ServiceTitan prices products based on estimated customer ROI
Ara Mahdessian · Ara Mahdessian: ServiceTitan Would Not Be the Success if We Raised VC Earlier | E1175 · 20VC with Harry Stebbings · Jul 10, 2024 · at 20:09
Ara Mahdessian is the co-founder and CEO of ServiceTitan, a vertical SaaS platform for trade contractors. He describes ServiceTitan's methodology for value-based pricing.
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“In any product that we are building, we always envision the ROI case of roughly How much ROI do we think this can generate for the customer? And then depending on confidence rate in that ROI, we will then determine what percentage of that ROI we think, you know, should be our fair share.”
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