Mahdessian: Entering new markets or launching products requires founder leadership
Ara Mahdessian · Ara Mahdessian: ServiceTitan Would Not Be the Success if We Raised VC Earlier | E1175 · 20VC with Harry Stebbings · Jul 10, 2024 · at 14:24
Ara Mahdessian is the co-founder and CEO of ServiceTitan. He discusses the key success factors when a B2B SaaS company expands into new verticals or moves up-market.
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“Anytime you're doing something new, going up market, going down market, building a new product, going into a new customer segment, you know, you're going from, you know, residential to commercial, or you're going from, I don't know, plumbing to roofing. I think the person leading the charge needs to be a maniac on a mission. Most businesses that have successfully done that kind of entry, it is typically been founder led.”
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