The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 14 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Rapid Product Shifts Are Irresponsible for Mature Software Companies
“As you grow user base, we have an accountability for dependability, reliability to them. We have an accountability you know, we have effectively Provided our customers with a product and a workflow that they're familiar with, and so rapid shifts in product, tu…”
Hootsuite only engages VCs regarding M&A with startup management consent
“We almost always try to work through the management team directly, or if we are interacting with VCs, we are typically trying to do so with the consent of management.”
Acquirers prefer trusted founder relationships over engineered corporate perfection
“I think you often see startups trying to engineer the perfect process, trying to make the company look as perfect as it can possibly be, and I think probably the thing I like founders to know the most is really that trust is everything. You know, we, it's more…”
Hootsuite Policy Allows Employees to Walk Out of Unproductive Meetings
“You know, one of the things we have is a policy of, you know, if you don't feel like you're going to be adding value or the meeting isn't useful for you just excuse yourself. It's not, you know, a mandatory have to sit in and, you know, unless you're contribut…”
Feature Wars Degrade Software Usability When Customers Primarily Prefer Simplicity
“I think that's something that often gets, gets missed as people get into a feature war in terms of adding the next, next, next, next feature. And, you know, ultimately you have something that looks like, do you just stapled on a bunch of brochures and maybe yo…”
Gascoigne: Buffer's founding insight was preset daily social media schedules
“I started to schedule using TweetDeck and Hootsuite at the time, but you had to choose a very specific date and time every time you were scheduling something. And all I really cared about was spacing out the tweets there. So that was the aha moment was, oh, I …”
Most Hootsuite acquisition targets were existing business partners first
“If you look at the transactions that we've done, disproportionately, they've been partners with Hootsuite before we've engaged.”
Technology, talent, and traction are the three M&A value drivers
“Ours is called the three T's, and these are really the three sources of value in a transaction. Everything that we do here through the M&A process centers around these three T's, and they are technology, talent, and traction.”
Hootsuite's M&A team holds substantive discussions with 300+ startups annually
“Over the course of a year, we will have substantive, and this is probably 30 minute, at least, discussions with over 300 companies over the course of a year, and so we're a relatively small acquisition team, and that's a lot of contact”
Hootsuite Created an Internal Startup for Cardboard Standing Desks
“I recently launched a little startup within Hootsuite that was to scratch my own back problem that I had, which was actually around a back injury a few years ago, and it was a simple stand-up The idea came out of just my daily work habits, and it's a cardboard…”
Hootsuite Bootstrapped Its First Year Using Seven Digital Agency Employees
“We worked for the first year. It was bootstrapped within the agency and classic, you know, entrepreneurial story. We had seven people from a 21 person team working on a zero revenue product.”
Hootsuite Achieved Immediate Viral Product-Market Fit at 2008 Launch
“And what we saw, you know, pretty much right out of the gates was a very viral uptake in the product usage. We had great product market fit.”