Kieran Flanagan is AI implementation lead at HubSpot. He discusses how AI agents collapse customer journey handoffs across product-led and human-assisted go-to-market channels.
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“I think that is where we're going to go in the future and that you have a singular team looking across the entire go to market, whether that is the self-serve part, the sales led part, the customer success part, the customer support part. Because again, AI is able to extrapolate away all of these traditional handover points.”
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More from Kieran Flanagan
PredictionOpen · timeframe Dec 2027
Flanagan: 95% of B2B buying journeys will start in LLMs by 2027
“Google search is one of the best channels we had in B to B. 80% of all purchases started on Google search. It's predicted by 2027, 95% will start in LLM.”
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Opinion
Flanagan: Startups should build growth mechanisms before finding product-market fit
“Growth could be applicable pre-product market fit, right? When you actually are trying to figure out how do I instill these mechanisms within my product To better acquire people, to better onboard people, to better retain people. It's built into your product r…”
Kieran FlanaganNov 25, 2022▶ 16:3020VC: When to Make Your First Growth Hire? Senior or Junior? How To Onboard Them? How To Monitor Their Progress? from Growth Leaders @ Facebook, Instagram, Lyft, Instacart, Miro and more
PredictionNot checkable as stated
Flanagan: AI will merge growth and GTM teams into innovation pods
“What I see is AI is starting to collapse all of that into a single function, which is like an AI innovation pod. And the AI innovation pod is trying to figure out How do we deploy AI across like go to market to make it a much more efficient go to market?”
Kieran FlanaganJul 11, 2025▶ 4:2620Growth: The Death of Growth Teams? | How Hubspot Use AI to Triple Email Conversion | The Future of AI SEO | Why Prompt Engineering is the New Coding | What Every CMO Needs to Know About AI in 2025
AssertionSupported
Flanagan: ChatGPT scrapes 1,500 web pages for every single referral visit
“Six months ago, it was 250 pieces of content scraped, and they give you one visit back. Today, it's 1500 pieces of content scraped, and they give you one visit back.”
Kieran FlanaganJul 11, 2025▶ 26:3120Growth: The Death of Growth Teams? | How Hubspot Use AI to Triple Email Conversion | The Future of AI SEO | Why Prompt Engineering is the New Coding | What Every CMO Needs to Know About AI in 2025
PredictionNot checkable as stated
Flanagan: Informational content marketing will hold no long-term value due to AI
“Now informational content. I just don't see value in it long-term anymore because people's consumer habits are going to change to just get all of that from AI.”
Kieran FlanaganJul 11, 2025▶ 30:1020Growth: The Death of Growth Teams? | How Hubspot Use AI to Triple Email Conversion | The Future of AI SEO | Why Prompt Engineering is the New Coding | What Every CMO Needs to Know About AI in 2025
Opinion
Flanagan: EU AI regulations are driving European founders to the US
“And if Europe want to be a hub for excellence and innovation, the rules and regulations we have are forcing founders to still, I think, gravitate towards the US.”
Kieran FlanaganJul 11, 2025▶ 48:2320Growth: The Death of Growth Teams? | How Hubspot Use AI to Triple Email Conversion | The Future of AI SEO | Why Prompt Engineering is the New Coding | What Every CMO Needs to Know About AI in 2025
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