Flanagan: EU AI regulations are driving European founders to the US
Kieran Flanagan · 20Growth: The Death of Growth Teams? | How Hubspot Use AI to Triple Email Conversion | The Future of AI SEO | Why Prompt Engineering is the New Coding | What Every CMO Needs to Know About AI in 2025 · Jul 11, 2025 · at 48:23
Kieran Flanagan, AI implementation lead at HubSpot based in Ireland, critiques European regulatory policies on AI such as the EU AI Act.
0:00 / 0:10exact quote · 10.3s
720p mp4 · rendered on demand · StarZero watermark
“And if Europe want to be a hub for excellence and innovation, the rules and regulations we have are forcing founders to still, I think, gravitate towards the US.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Kieran Flanagan
Flanagan: 95% of B2B buying journeys will start in LLMs by 2027
“Google search is one of the best channels we had in B to B. 80% of all purchases started on Google search. It's predicted by 2027, 95% will start in LLM.”
Flanagan: Startups should build growth mechanisms before finding product-market fit
“Growth could be applicable pre-product market fit, right? When you actually are trying to figure out how do I instill these mechanisms within my product To better acquire people, to better onboard people, to better retain people. It's built into your product r…”
Flanagan: AI will merge growth and GTM teams into innovation pods
“What I see is AI is starting to collapse all of that into a single function, which is like an AI innovation pod. And the AI innovation pod is trying to figure out How do we deploy AI across like go to market to make it a much more efficient go to market?”
Flanagan: ChatGPT scrapes 1,500 web pages for every single referral visit
“Six months ago, it was 250 pieces of content scraped, and they give you one visit back. Today, it's 1500 pieces of content scraped, and they give you one visit back.”
Flanagan: Informational content marketing will hold no long-term value due to AI
“Now informational content. I just don't see value in it long-term anymore because people's consumer habits are going to change to just get all of that from AI.”
Flanagan: Traditional management-focused CMOs will become obsolete
“Well, I think the CMO that is really fucked is the one who does people management and moves budget around, right? I think the future is really for super ICs. I think the CMO can actually do the craft. Use AI, ship things, understand how to do things because th…”