Kieran Flanagan

12 statements across 3 episodes · 3 bullish · 0 bearish · 1 people on the record · first statement Aug 10, 2022 by Kieran Flanagan · said 13 times in 3 episodes since 2022 · across every show →

On the record as a speaker too: Kieran Flanagan's record, appearances and statements → this page counts the times other people say the name.

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brought up most by Harry Stebbings (11), Kipp Bodnar (2)

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Everything said about Kieran Flanagan, oldest first

Aug 10, 2022
Insight
Building growth loops before product-market fit wastes resources
“A lot of the times I've talked to founders in pre-product market fit, they're obsessed over things that just are not that important right now. They don't need to worry about how do I build great onboarding flows. They don't need to worry about how do I build v…”
Kieran Flanagan Aug 10, 2022 ▶ 10:41 Kieran Flanagan: Hiring Tips for Growth; North Star Metrics; Hubspot's Mistake | 20VC #916 · 20VC with Harry Stebbings
Aug 10, 2022
Insight
Average marketers at great companies earn more than great ones elsewhere
“An average marketer at a great company makes more money than a great marketer at an average company, right? Because they can ride the gravy train to success.”
Kieran Flanagan Aug 10, 2022 ▶ 26:01 Kieran Flanagan: Hiring Tips for Growth; North Star Metrics; Hubspot's Mistake | 20VC #916 · 20VC with Harry Stebbings
Aug 10, 2022
Insight
Startups should target retention pre-PMF and revenue post-PMF
“Pre-product market fit is retention. You're looking for a cohort of users that, you know, will use your product in a meaningful way and post-product market fit, it's revenue.”
Kieran Flanagan Aug 10, 2022 ▶ 8:34 Kieran Flanagan: Hiring Tips for Growth; North Star Metrics; Hubspot's Mistake | 20VC #916 · 20VC with Harry Stebbings
Aug 10, 2022
Insight
Growth case studies should test metric prioritization and experiment design
“In growth, you can build a great case study because you can give someone a theoretical growth model. You can ask them to tell you what metric they would prioritize, how they would run a great experimentation process, give you three different examples of experi…”
Kieran Flanagan Aug 10, 2022 ▶ 15:00 Kieran Flanagan: Hiring Tips for Growth; North Star Metrics; Hubspot's Mistake | 20VC #916 · 20VC with Harry Stebbings
Aug 10, 2022
Insight
Growth tactics and experimentation apply even before product-market fit
“I think growth could be applicable pre-product market fit, right? When you actually are trying to figure out how do I instill these mechanisms within my product to better acquire people, to better onboard people, to better retain people, it's built into your p…”
Kieran Flanagan Aug 10, 2022 ▶ 5:58 Kieran Flanagan: Hiring Tips for Growth; North Star Metrics; Hubspot's Mistake | 20VC #916 · 20VC with Harry Stebbings
Aug 10, 2022
Insight
Growth teams in sales-led companies rarely touch the product
“If you're in a marketing or sales-led business, you do have growth teams, but they predominantly look after performance marketing channels like search paid, paid advertising, affiliate. Like they don't touch the product because it's a marketing sales-led busin…”
Kieran Flanagan Aug 10, 2022 ▶ 4:13 Kieran Flanagan: Hiring Tips for Growth; North Star Metrics; Hubspot's Mistake | 20VC #916 · 20VC with Harry Stebbings
Aug 10, 2022
Insight
Startups can build an initial growth function with a single engineer
“I think you can start with engine. Like I, I've talked to great companies who have started growth with a single engineer. If you really define a core. Metric that you want that engineer to move.”
Kieran Flanagan Aug 10, 2022 ▶ 5:21 Kieran Flanagan: Hiring Tips for Growth; North Star Metrics; Hubspot's Mistake | 20VC #916 · 20VC with Harry Stebbings
Nov 25, 2022 positive
Opinion
Flanagan: Startups should build growth mechanisms before finding product-market fit
“Growth could be applicable pre-product market fit, right? When you actually are trying to figure out how do I instill these mechanisms within my product To better acquire people, to better onboard people, to better retain people. It's built into your product r…”
Kieran Flanagan Nov 25, 2022 ▶ 16:30 20VC: When to Make Your First Growth Hire? Senior or Junior? How To Onboard Them? How To Monitor Their Progress? from Growth Leaders @ Facebook, Instagram, Lyft, Instacart, Miro and more
Jul 11, 2025 bullish
Prediction Not checkable as stated
Flanagan: AI will merge growth and GTM teams into innovation pods
“What I see is AI is starting to collapse all of that into a single function, which is like an AI innovation pod. And the AI innovation pod is trying to figure out How do we deploy AI across like go to market to make it a much more efficient go to market?”
Kieran Flanagan Jul 11, 2025 ▶ 4:26 20Growth: The Death of Growth Teams? | How Hubspot Use AI to Triple Email Conversion | The Future of AI SEO | Why Prompt Engineering is the New Coding | What Every CMO Needs to Know About AI in 2025
Jul 11, 2025
Disclosure
Flanagan: HubSpot maintains separate PLG and AI innovation teams
“No, we haven't. Which is why I think I'm going to get in trouble for saying this. So we have a growth team that are very much focused on product led. They do really great work. We have an internal team that is trying to work across AI innovation across like hu…”
Kieran Flanagan Jul 11, 2025 ▶ 6:05 20Growth: The Death of Growth Teams? | How Hubspot Use AI to Triple Email Conversion | The Future of AI SEO | Why Prompt Engineering is the New Coding | What Every CMO Needs to Know About AI in 2025
Jul 11, 2025
Insight
Flanagan: Growth experiments failing to show metrics in six weeks should be dropped
“If you can't do something in six weeks, it's not worth doing. If you're in growth, right, you actually have to have minimal viable experiment. Figure out if you can do that thing and see a success, what I call an exit metric, but see a success metric after six…”
Kieran Flanagan Jul 11, 2025 ▶ 59:04 20Growth: The Death of Growth Teams? | How Hubspot Use AI to Triple Email Conversion | The Future of AI SEO | Why Prompt Engineering is the New Coding | What Every CMO Needs to Know About AI in 2025
Jul 11, 2025 positive
Prediction Not checkable as stated
Flanagan: AI will eliminate traditional GTM handovers across sales and support
“I think that is where we're going to go in the future and that you have a singular team looking across the entire go to market, whether that is the self-serve part, the sales led part, the customer success part, the customer support part. Because again, AI is …”
Kieran Flanagan Jul 11, 2025 ▶ 8:27 20Growth: The Death of Growth Teams? | How Hubspot Use AI to Triple Email Conversion | The Future of AI SEO | Why Prompt Engineering is the New Coding | What Every CMO Needs to Know About AI in 2025
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