Frequent On-Site Travel Is No Longer Necessary in Enterprise Sales
Maggie Hott · Maggie Hott: 3 Questions You Must Ask When Interviewing Sales Reps | 20VC #960 · 20VC with Harry Stebbings · Dec 15, 2022 · at 1:03:16
Maggie Hott is the Director of Sales at Webflow. She discusses how evolving sales practices have largely eliminated the need for continuous travel to close deals.
0:00 / 0:20exact quote · 20.1s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“You no longer need to be on-site Every single time you need to meet with a customer. I used to be on the road at least once a week. I was always on the road. And yes, it's so important for relationship building, but it just, it doesn't need to be that way anymore. Maybe one or two onsites over the course of a big deal, but you just don't need to be on the road like that anymore.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Maggie Hott
Slack Delayed Building an Outbound Sales Motion Too Long During Hypergrowth
“I actually helped to build out our very first ever outbound motion at Slack, was the very first person to ever do it and ever do our first, which we called Proactive outreach. Cause outbound was, you know, of course a dirty word back then, but it is so importa…”
Overly Generous Self-Serve Tiers Cannibalize Future Enterprise Sales Revenue
“Is they have their, essentially their self-serve or their lower end product cannibalize what could be their future enterprise product. We ran into that at Slack. We run into it at Webflow all the time where there has to be a huge product differentiation outsid…”
Startups Should Always Hire Sales Representatives in Cohorts
“You should always hire in multiple sets of sellers, not for competition, but because it's actually not, not that much more work to teach people, you know, teach a group of people than to teach one person.”
Early Slack Sales Reps Received Flat Salaries Without Commissions or Quotas
“As I mentioned, when I came into Slack, there had been absolutely no reach outs ever to anything proactive. Everything that we were doing, our single biggest goal, our single biggest charter was talk to the customers, was understand what is it That the custome…”
Startups Need $1M to $2M ARR Before Building Enterprise Sales Teams
“And once you have conquered those things, again, to recap there, The pain, the product market fit, some revenue, maybe one to two million dollars in ARR, as well as sell outside of the friendlies, that's the time that it is to start building an enterprise prod…”