Small human moments were key to Duolingo's viral TikTok growth
Zaria Parvez · Zaria Parvez: How Duolingo Scaled to 8M TikTok Followers & How to Create Viral Content | E1105 · 20VC with Harry Stebbings · Jan 19, 2024 · at 4:01
Zaria Parvez is Duolingo's Senior Global Social Media Manager, discussing how the team transitioned from standard brand social posts to viral mascot content.
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“No brand was doing it yet. And I think that was kind of our insight. And it was like these small human moments that I think has made our TikTok kind of blow up.”
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