Duolingo's TikTok strategy operates like a sitcom with ongoing storylines
Zaria Parvez · Zaria Parvez: How Duolingo Scaled to 8M TikTok Followers & How to Create Viral Content | E1105 · 20VC with Harry Stebbings · Jan 19, 2024 · at 8:25
Zaria Parvez is Duolingo's Senior Global Social Media Manager who grew the brand's account to over 8 million followers. She explains her core strategy for brand content.
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“I always say our TikTok is like a sitcom. Everything we put out there is an episode. Some are amazing and go super viral. Some are just there to build the storylines, but it's something that can live and function as short form video content, even if it was to leave TikTok.”
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