Duolingo's real competitors are TikTok and social media, not Babbel
Zaria Parvez · Zaria Parvez: How Duolingo Scaled to 8M TikTok Followers & How to Create Viral Content | E1105 · 20VC with Harry Stebbings · Jan 19, 2024 · at 5:11
Zaria Parvez is Duolingo's Senior Global Social Media Manager. She outlines how Duolingo views its competitive set around user attention rather than product category.
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“And I'm a firm believer, and I know our CEO said this too, that I don't think like Babbel or Rosetta Stone or other language learning places are our actual competitors. Like our real competitors are like TikTok. And other social media platforms that are like taking the attention away from doing your daily lesson.”
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