Startups should hire a junior AE as their first sales rep
Ashley Kelly · Ashley Kelly: The Playbook to Start and Scale Your SDR Team | E1162 · 20VC with Harry Stebbings · Jun 7, 2024 · at 13:35
Ashley Kelly, VP of Sales Development at Rippling, advises founders on whether to hire an SDR or Head of Sales first.
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“I would probably hire a like junior AE, someone that has done the prospecting, but also knows how, how to close and someone that can be in the weeds and helping build out the process and scale.”
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