Outbound SDR teams are more successful reporting into sales
Ashley Kelly · Ashley Kelly: The Playbook to Start and Scale Your SDR Team | E1162 · 20VC with Harry Stebbings · Jun 7, 2024 · at 7:29
Ashley Kelly, VP of Global Sales Development at Rippling, explains why outbound SDRs belong in the sales org to optimize prospect education and account executive career progression.
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“Now, if you have a big outbound org, there's more of like an art to sales development at that point, you have to be a lot more proactive in the way that you're engaging cold accounts. You need to be able to educate them on a product. They probably have no idea even exists or pain points that they don't even know that they have. So it's much more of a sales motion and so I think that's where it's more successful rolling into sales, and as I mentioned we do a lot of promotion from within, so sales development reps want to be account executives, and so if they're already in the sales org, it makes it that much easier for them to learn from AEs and to really, like, progress into their sales career.”
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